Dangers of Social Networking Essay

What are the three elements of the triple constraint and why is an understanding of their relative weight important in exercising control over a project? The term ‘triple constraint’ refers to the fact that any project takes place within the envelope of the time it is expected to take, the budget available and some understanding of what has to be delivered, expressed as scope, product or quality. It is important for a project manager to understand the balance between the three triple…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…