Fair Trade Essay
When associated with fair trade, consumerism can be defined as a moral doctrine in developed countries. According to this view, consumerism is the vehicle for freedom, power and happiness. All of these things lie in the consumer’s ability to choose, acquire, use and enjoy material objects and experiences (Gabriel Y and Lang T, 2002, p.8).
Since long, consumption has been defied as “a private matter, indirectly, but firmly, linked to virtuous mechanisms in the public sphere” (Roberta Sassatelli