Boston Beer Essay

from 51 to 588 in the past 10 years. And with a market share is predicted to rise from its current 1% to 8% by 2020, large conglomerates are assessing them carefully. The craft movement renaissance in America has changed the marketplace for bread, beer, coffee and now spirits. Behind these small brands - many of who craft, bottle and blend their products by hand—are stories that the large companies can’t tell. But they haven’t let definitions stop them joining the marketing push with new…

No matter if you're having a good day, because you have been promoted, or bad day, because you've been laid off, the one phase that brings everyone together for celebration or lack there of is "Hey, lets go grab a drink!". Sure one or two cocktails wont cause much harm, but shooting shots, and drinking random beverages throughout the night cause serious damage, and health concerns. The moment when you finally feel intoxicated, or "drunk" is due to the fact that your liver simply can not keep up.…

It is typically assumed that all tequilas are the same 100 % agave drinks although remarkable part of them are actually mixed spirits. There have been a few attempts to study the composition of tequila samples using gas chromatography and headspace solid-phase microextration but these techniques have proved to be too costly for routine analysis. Lachenmeier and colleagues observed that the authentic tequila research required more advanced and affordable method for separating the 100 % agave…

outside in the street there is advertising everywhere. There is no escaping advertising every time we see, hear, and touch, advertising will be there trying to sell you something. Consider this advertisement by Bud Light beer that features four people and an ice cold beer. The blue light background is suggesting that they are in a club. Bright blue lights also suggest movies, stars, party and celebrities. It was not a mistake that film clips are posted right behind the models in the…

It’s said that whiskey is for drinking and water is for fighting, but the site of the old Dowling Brothers distillery in Burgin has seen its share of battles over the years. 1871 to 1920: The Moores and the Dowlings The original D.L. Moore Distillery predates the establishment of Burgin by three years. Moore built the distillery in 1871 on the Shawnee River, according to Sam Cecil, author of “Bourbon: The Evolution of Kentucky Whiskey.” Moore’s distillery was the driving force behind the…

We started off with the sampling beer platter, which is a good start to get your taste buds acquainted to the fresh brew that Prost is known for. While all of the beers were equally diverse in taste, flavor, and aroma, my personal favorite was the hard-hitting English Ale and the smooth Fruit Cider which had a sweet taste. There are also some colorful cocktails on the menu such as Purple Sledge, Hazel Primer, and Pink Mesh. Along with my favorite jugs of beer we ordered starters. We ordered the…

Adolph Coors set up a brewery company in Colorado in 1873. (Coorslight.com) One of the beers that they produced was Coors Light. “Although, with the declining market in the brewing companies Coors light was able to continue to increase its sales and was able to see revenues climbing by 4.3 percent in the past year to $2.2 billion.” (Lamb, Hair, & McDaniel, 2014) It is interesting to see that Coors Light has not changed any of the manufacturing process or the product itself, but was able…

craft beer industry and it’s effect on other aspects of the community. The number of breweries in the U.S. has increased overall in the last couple years and is becoming evident in Nebraska. The author, Cole Epley, interviewed Ryan Penke, a small business owner in Omaha who started delivering beer to local business with one truck. After joining an agreement with Zipline Brewery in 2012, he now has nine employees who run two delivery trucks multiple times a day to meet the demands for craft beer.…

Belgian countryside, he and Kim began their venture with the development of two types of ale in the basement of their home. NBB has since evolved into the third-largest craft brewery in the United States and employs over 600 coworkers to create over 10 beers while profiting over 190 million in revenue during 2013. Their second facility, located in Asheville, NC, will open in 2016. Known for their respect for the environment, New Belgium Brewing invests in technology, environmental and socially…

Because this beer actually contains zero alcohol, it can be sold in these other distribution channels, and technically, can even be sold to minors (The Chronicle Herald, 2016). Budweiser Prohibition Brew will be available at restaurants and retailers, which including…