Boston Beer Essay

openly welcomed the beer the Germans brewed which gave the Germans a foot in the door. Beer was becoming increasingly popular in St. Louis and became the alcohol of choice at the bars and pubs as it was popular among all groups and not just Germans. Over the span of six months "from March 1st to September 1st, 1854, over eighteen million glasses were consumed in the city--an amount requiring the expenditure of nearly a million dollars" (Rodabough 55). The suppliers of all this beer were the…

inventors of light beer, was founded in 1855 when Frederick Miller bought the Plank Road Brewery in Milwaukee (cite). It was not until 1975 that Miller Brewing Company introduced its Lite brand (cite). The reasoning for coming up with a lite beer was so one could still drink beer without getting the dreaded beer belly. In this particular advertisement Miller Brewing Company makes some very specific statements. The very first words of the commercial are “Miller invented light beer.”, with writing…

With the rates of alcohol abuse among college students soaring higher than ever before, many are looking at involvement in Sororities and Fraternities as the pressing issue. The topic has garnered more than enough media attention lately, especially in regards to how being affiliated in Greek Life negatively impacts the individual both physically and mentally. Particularly, how these organizations can enable environments for issues such as substance abuse, discrimination, and the additional…

It became so popular that the dry era that people were used to was disappearing quickly. If you were caught transporting any type of liquor they were legally able to impound your car and even planes.Most Americans believed that drinking wine and beer were allowed and wasn't breaking the law at all by drinking them. Quite a few women and men were entering the age where they had never entered a bar or even had a drink in their early twenties. Growing up in this time period they were being told…

8 Ideas for Canada day Fourth of July gets all the attention, but Canada Day can be just as fun. While most people just invite a few friends over some beer on Canada Day, you can add a few special touches to make your Canada Day to make it more fun, and patriotic. Local Concerts Many cities and towns across Canada have concerts on Canada Day. Most concerts are going to be outdoors, and there can be different bands playing though out the day. These concerts are offer held near other Canada Day…

Before college even begins, the stories of insane college parties are in the back of every high schoolers’ minds. Our culture around drinking and partying is not getting any better, no matter the age limit. Anyone who has an intense desire to drink will find a way to access alcohol, no matter their age. A combination of certain emotions and an addictive personality will result in alcoholism. Most people begin to binge drink when they are unhappy with themselves, or something they may have chosen…

companies vary in their operations, they have one major thing in common they must implement in order to become and remain successful in their markets. This common bond is an effective marketing strategy. Today American’s consume over 200 million barrels of beer in a single year (Reid, McLaughlin, & Moore, 2014). As of June 2013, there were over 2483 craft breweries in the United States alone. The New Belgium Brewing Company came into existence in 1991, operating out of a basement (Ferrell &…

in my stiff navy skirt and confining white sneakers. My work was demanding, and I desperately craved a beer to relax. After all, it was Friday. There was a young black boy in the back of the store by the chips, but I paid him no attention. The options for beer were endless, from light beers in cans to creamy bottled IPAs…

College students often complain about the amounts of peer pressure associated with college organizations and groups such as fraternities, sororities, and sports teams (White and Hingson 201+). White and Hingson propose that binge drinking is one of the most harmful activities in college life due to the side effects that come from this activity (201). Students who participate in binge drinking are more likely to have negative consequences such as lower grades, atrocious attitudes, harmful…

respect to the individual. Many of us college student engage in consumption of alcohol in a social setting, like a party or bar while watching a sporting event. Often, adults after a long day of work unwind by having a drink of alcohol whether it is beer, wine or hard liquor.…