Blue Ocean Strategy Essay

b. Define and characterize what BLUE ocean strategy is. Discuss how Cirque du Soleil as an example of blue ocean strategy. Compare blue ocean strategy from the red ocean strategy. EXPAND ... Blue Ocean Strategy is the idea of companies creating their own market. Blue ocean is for markets that do not exist yet. These blue oceans are vast and have no limits and even more have no competition because they cease to exist until an innovative company or individual creates them. The name blue ocean is characterized as such because there is no competition from others, no battles and no blood for fighting to be at the top. Blue ocean is new, clean and calm, it is undisturbed and not polluted. This is compared to its counterpart the Red Ocean which…

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, that title explains well what the author the exactly is going to talk about in this book. There are two different categories in business markets which are called red ocean and blue ocean. According to the book, “Red oceans represent all the industries in existence today. This is the known market space, but it is not a completely new market. Blue oceans denote all the industries not in existence…

Main Concept In the Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, they discuss the concept of “blue oceans”. A blue ocean is created when an organization decides they don’t want to compete with other organizations in the same market. So they create a new market where there is no competition. Then markets that have competition are called “red oceans”. Red oceans are the markets that have a lot of competition, there’s nothing really special about them. During a ten year study of 108…

Blue Ocean Strategy claims to unravel the key to success for companies by focusing on the strategic moves rather than specific industry or companies. While the book describes how and why blue ocean strategies work, the book fails to lay down a viable plan for companies that seeks to enter the blue ocean to follow. The theory discussed in the book simplifies the complex world and oversimplifies many practical steps and thus, neglects the other possible situation in the industry and adds little…

The relationship between Porter 's Generic Strategies Analysis & Industry Forces The three generic strategies proposed by Porter (1980, 1985) can be adequately used to safeguard against competitive powers in the business environment. The business strengths take the type of barriers to entry, buyer power, competitive rivalry, supplier power, and threat of substitutes (Lynch, 2003). Barriers to entry: An organization utilizing any of the three strategies would think that it is simple to make…

made the product a must have as is as “edgy and cool”. Along with strong endorsements and advertising, they made a phone that would completely change the needs of customers and the market on its head. Literature around Blue ocean strategy Creating Blue Oceans Blue ocean strategy (herby known as BOS) is a relatively new concept only really being created by Kim and Mauborgne in 2004 with their book Blue Ocean Strategy. Companies that sail the blue ocean are those beating the competition by…

In order to adapt to the factors mentioned above, Wal-Mart, Target, and Costco need to find a Blue Ocean strategy to set themselves apart from the competition. Blue Ocean strategy is all about creating, raising, reducing, and eliminating factors that go into what a customer wants. Since this new generation of millennials are going to be having the most purchase power, it is important for grocery stores to raise or create convenience, variety, healthy alternatives, and value. Grocery stores can…

As Blue Ocean Strategy is about avoiding competition and creating a new market, Whole Foods fits perfectly in this concept. Whole Foods applies a new way of providing premium foods. It has succeeded, and its market has grown and is still growing and opening in not only the United States, but also expanded to be in other countries. Whole Foods created this new unconventional market and has stayed as a number one store in it. Instead of competing with other competitors and fighting to get a…

New Zealand are Netsmart, Farmside, Spark and Vodafone. 1. Assessment of the “blueness” of Lightwire´s strategy 1.1. First Test of Blue Ocean Testing for Lightwire’s Blue Ocean approach requires the analysis of Lightwire’s focus, divergence…

The management team does not reveal the ideas for a Blue Ocean strategy. I believe that Apple news does not change BMW grand plan. It is just another small bell for internal teams to see where the wind is blowing. Nevertheless, the popularity of services like Uber and Lyft are increasing. BMW need to start locking the positions on potential investments, building solid relationships with critical component suppliers, and implement the public transportation Blue Ocean strategy quicker. For…