Anheuser-Busch Essay

The cultural change of women in advertisements is also apparent in figure 1.4. In contrast to the 1950’s and 1960’s ads which use traditional gender stereotypes of the time, the 2007 ad entitled “Life is good” uses sex appeal to market the beer. In this advertisement for Bud Light, a product designed by Budweiser, an African American woman is seen holding a cold bottle of Bud Light. Her provocative look, sultry eyes, and pouty lips force the viewer to look at her and what she is holding.…

In the Roman Empire, England, France, and the Middle East, ever since people have been around, there has always been conflict and fighting. A common theme in war is inhumanity. For example, in World War I mustard gas would produce terrible blisters on soldiers who were exposed to it. Empathy for those suffering young men was not present in those causing the pain. While war is still ongoing in the world, Europe is much more peaceful today then it was a hundred years ago and people in general are…

After the Revolutionary War, the White Anglo-Saxon Protestants (W.A.S.P.s) were in power, they held all the political offices; they owned the most land, they had the most profitable businesses, and the largest factories. They enjoyed being in control of everything and they wanted to keep that control and power. After the Civil War more immigrants were coming to America to their share of the wealth they believed America had. These immigrants now were coming from all over the world, not just…

Globalization’s effect on the Brazilian Economy Imagine living in a country of despair. The majority of your people are impoverished, most of the country is undeveloped, and the chance for upward mobility is very slim. However, over the course of a few years, you now surprisingly see Walmart’s and McDonald’s everywhere. There are suddenly an influx of jobs available, and your country is beginning to be considered an economic world power. During the late 1980’s, due to globalization, this would…

A frivolous lawsuit is a lawsuit that is filed by a party or attorney who is aware they are without merit, because of a lack of supporting legal argument or factual basis for the claims (Legal). Sometimes, this lawsuit is pointed at an entire organization because of an injury or problem caused by something they provide to consumers. Sometimes, they actually win. A number of economic resources that go into these lawsuits, being time and money, is outrageous (Post). There is a multitude of other…

As example of a company aligning specifically toward environment as cause, the premium beer brand Stella Artois, owned by Missouri-based Anheuser-Busch, by very nature of their product(s) depending on water to produce, has elected to focus on environmental causes, and currently in a sponsorship media venture in support of water.org. Facts are posted by the nonprofit describing how women around the world spend a combined 200 million hours collecting water every day for their families, time which…

In today’s society we are constantly being pulled and prodded towards new products that are being advertised to say that they will be beneficial to our lives. In the end, they really do not. The truth being we are persuaded though many different channels. Some of the channels that are used can be entirely nonverbal. The artifact that I chose is the Budweiser’s 2015 ‘Lost Dog’ Super Bowl Commercial Found here: https://www.youtube.com/watch?v=VWeKtqWc2EA. The commercial took us through many…

Imagine having a disease with no cure. For a person with Celiac Disease, living gluten-free is not a cure, but only a treatment to an improved health and well-being. Not eating gluten does not cure the disease, it just stops the symptoms. A cure would let people with Celiac eat gluten again without getting symptoms. However, Celiac Disease is a lifelong autoimmune disorder in which the small intestine is hypersensitive to gluten, leading to difficulty in digesting food. Even though the labeling…

other way around. Many big breweries get approached by these larger dominant beer companies and have a chance to expand but the circumstances aren’t always the same. For example, in 2011 Chicago’s very own Goose Island Brewery was purchased by Anheuser-Busch and not many people were happy with this. Maintaining customers and good quality product go hand in hand and acquisitions and partnerships tend to be looked down upon. Many fear that the quality will go down and being a “sellout” to big…

Magnetic Los Angeles: Planning the Twentieth Century Metropolis is a book written by Greg Hise in 1997. This book challenges the notion that Los Angeles lacked planning and order when being created. Many people believe Los Angeles is the result of random dispersion and housing. Magnetic Los Angeles studies the many ways Los Angeles was, in fact, created through planning and industry. There are numerous reasons that factored into Hise’s conclusion, and he states at the end of the book, “In this…