Airbnb Essay

Authors Frances Dalton Cleaver and Jessica de Koning (2015), define institutionalism as, “A contemporary body of thought that explores how institutions dynamically mediate relationships between people, natural resources and society” (p. 1). The recent Super Bowl presented an opportunity for institutions to market their individual brands to millions of spectators worldwide, in the form of commercial advertisements. This form of media is a specifically powerful weapon in the arsenal of…

Flight Centre Report Flight centre is valuable business that is an australian based travel company, and one of the largest retail travel organisations in australia. The first flight centre store opened in sydney in 1982 followed by two to other stores the next year in melbourne and brisbane.Today ther are 689 flight centre stores in asutralia. By 1988 the business had over 50 stores and its global expansion has been constant ever since. Roles of the Flight centre Business Flight Centre…

1. Introduction Introduction of the issue According to Strijbos at Fashionunited.com, the global apparel market is valued at 3 trillion dollars, 3,000 billion, and accounts for 2 percent of the world's Gross Domestic Product (Strijbos, 2018). Everyone is a participator in this huge industry, people keep buying clothes and getting rid of the old ones, because they are out of style or there are few chances to wear like wedding suits or dresses. However, nothing can stop people spending money on…

Globalization has generated interconnected markets and networks. The ability to instantly access mass quantities of information is changing the collective identity of what it means to be a consumer. Mobile technology, social media, and peer-to-peer software are enabling communication and organization in ways that are fueling the formation of a new collaborative economy. ‘Access over ownership’ is becoming the new consumption model and is changing the traditional economic system by expanding…

1.1.1 Overview of hotel industry in Berlin and case hotel Berlin is the capital city of Germany where each year over 25 million people, both national and international travel to, stay overnight and book hotels(Federal Ministry of Economics and Technology, 2012, p. 5-10). The city of Berlin itself is home to 3.47 million people covering an area of 892 sq. km. Berlin is also the third best and popular tourism destination in Europe for the year 2015 with record overnight stays of 30 million. Berlin…

2.4.4 Guest Policies and procedures Policies and procedures are enforced to keep high level service quality and standards that ensure the safety and wellbeing of all guest and employees. These were developed in house with guidance from industry groups. Seaside guest polices covers cancellations, refunds, No-Shows, rates, Check-in and Check-out and the Pet Friendly Policy. Refer to appendix 11.2 for policy details. 2.4.5 Quality control: Service and cleanliness quality will be monitored through…

Significant changes have occurred in the means of production since the time Marx wrote about class and capitalism. A subset of these changes involves the development of the sharing economy, a group of apps and websites which serve as a platform for individuals to contract services directly from one another. This may seem like either an emerging sphere of communist exchange within the capitalist economy, with individuals providing goods to one another without the mediation of the extractive…

Instead of hiring consultants; Dopfner chose to send 3 of his most senior managers to Silicon Valley for nine months. He wanted the top executives to learn from and adopt the innovation culture from leading digital companies like Google, Apple and Airbnb, etc. The objective being the management understand and identify opportunities for digitization in the publishing and media industry. He followed this up with promoting experiential and educational trips to Silicon Valley for all the top…

Marine POYLO Redesigning Marketing – Carole ZIBI Sciences Po – Fall 2017 HBS Cases A/ ACCOR HOTEL CASE 1) Describe the customer journey and identify the problem they are trying to solve with Room Key The customer journey used to be exclusively handled by the hotel itself. Clients used to pick a destination and call the hotel to book a room. Today new entrants step in the customer journey. The customer journey is the following: • Dream: the future client thinks about travelling. He/she is…

Owning a home is an important step in everyone’s life. Most people want a place they can call their own, to live in a space without relying on the dependency of others. Throughout his life, Van Gogh had lived in approximately thirty-seven different homes, some of which he only spent weeks in. Due to his financial status, Van Gogh would constantly have to rely on the hospitality of his family and friends, spending his time as nothing more than a border. However, in 1888 he was final able to find…