Advertisement Analysis Essay

This is an image of a famous model, Ashley James, holding a skinned animal out with one arm. The image was created by People for the Ethical Treatment of Animals (PETA), which is the largest animal rights organization in the world, boasting over 5 million members and followers. The ad is meant to bring to light how the company, Harvey Nichols, abandoned their decade-long fur-free policy, to increase their revenue and consumers. Harvey Nichols hides behind a marketing ploy called Origin Assured,…

escape their flaws. Imperfection is inevitable, but many people are not content in accepting that reality, especially adolescents struggling with puberty and acne. In a nation that is entirely consumed by the obsession of perfection, the Epiduo advertisement blatantly targets the perfection obsessed teens by recognizing imperfections and offering a solution to make those flaws disappear. Just as most teenagers would attack a pimple to get rid of it anyway they can, the teenage girl in the ad is…

The advertisement that I selected is a very fresh ad that just came out after the Olympic games. It opens with a girl in her youthful years holding a Samsung Galaxy S7 Edge singing the anthem of another country while gazing out into the vast open sea. She commences singing an anthem, soon afterward, the scene shifts and jumps over into another country with another person singing a different anthem. Each anthem comes with a new location which is different from the home of the anthem. At the…

company’s profit. Nevertheless, there also advertisements that discourage the consumption of a specific product. For example, there are numerous billboards along freeways that promote healthier living by deterring the purchase of cigarettes. Regardless, if a company’s objective is to sell a product or persuade the public to make changes to “improve” their health, the effects of advertising, especially in children and adolescents, can be alarming. Advertisements oftentimes target children and…

Whether it is on the radio, in a magazine, or on television, it seems that we can never escape the heart felt, turn the channel advertisement produced by humane societies across the nation. The point of these advertisements is very clear: don’t abandon your beloved pet and help those who have by adoption. Cats and dogs are not the only animals that are in need of saving by neglectful humans. Many wild and exotic animals, and their habitats, are being exploited by human beings which is causing…

This 2016 print advertisement from the London based financial information company taps into the need of people for leisure and calls them to thoughtful action about investments through pathos, logos and irony. The at first glance simple arrangement of a sentence fragment and clock parts creates a competition between money and time to entice adult readers new to the investment world to use the company for financial advice; cultured and expected responses are used in a negative light to engender…

actions or our beliefs. Over time, subconsciously, these ideas become a part of the way we view the world. Advertisements are a common form of this process. They are presenting an argument selling something to their audiences. These arguments, and the way they are presented, can either be beneficial or harmful to society because they have the power to influence our ideas. An example of an advertisement harmful to society is one of the many Budweiser ads. This one contains no text besides the…

views and opinions in front of a large audience, and also confers upon them the opportunity to denounce opponents without the worry of an immediate rebuttal. To heighten their effectiveness, many politicians chose to incorporate children into advertisements, with the intent of manipulating their inherently innocent nature to invoke powerful emotions from the audience, including fear, anxiety, and guilt. Candidates often frame children as the lens through which Americans should view the main…

their product. The article also uses faulty logic to try and convince readers that MagnaSoles are great products to buy. Through these strategies, The Onion is implying that other products are marketed ridiculously to consumers. This MagnaSoles advertisement does not put its best foot forward with all of the false logos. It mentions pseudoscience numerous times. Pseudoscience is fake science, which people really shouldn’t be trusting because by definition it is made up. The “research” that the…

I believe that animal lovers, pet owners, and anyone who feels the need to nurture or protect others are the intended audience of this advertisement. The American Society for the Prevention of Cruelty to Animals (ASPCA) is all about saving animals and ensuring that they are treated humanely. Anyone who cares about animals could appreciate what they are doing, so it makes them the perfect target audience. Additionally, the ASPCA claims that "Animals can't speak for themselves, so it is up to us…