organizational culture. The case study, `Verizon is creating a Culture That Focuses on Shareholder Value` uses examples of role modeling, training, and coaching, organizational goals and performance criteria, measurable and controllable Activities, organizational systems and procedures.Verizon began their strategy by developing organizational goals and performance based criteria, which were three main business goals, “to build a business and workforce as good as its network, lead in shareholder value creation, and be recognized as an iconic technology company”(Kinicki & Williams, 2013, p.257). Secondly, they introduced role modeling, training, and coaching plans that were developed to improve senior level management and down's understanding of long term value. Also, Verizon began cross functional training for employees to expand their knowledge and create flexibility. Finally, organizational systems and procedures is another…
Verizon’s Vision, Mission, and Strategic Objectives: Verizon Wireless (NYSE: VZ, www.verizon.com) is the largest provider of wireless products and services in the United States of America with 114.2 million subscribers [1]. Verizon Wireless was founded on June 30, 2000 when telecommunications giants Bell Atlantic Corp. and GTE Corp completed a nearly 65 billion dollar merger and are currently headquartered in Basking Ridge, NJ [2]. Verizon Wireless currently employs over 162,000 employees…