HOCHSCHULE RHEIN-WAAL RHINE-WAAL UNIVERSITY OF APPLIED SCIENCES FACULTY OF SOCIETY AND ECONOMICS Innovation Case Study WS 2015/2016 Module “Elective Subjects” Course “Innovation Management” Dr Oliver Serfling SEL 1. INTRODUCTION: ORIGINS AND RATIONALE If you ask someone about inventions in the automobile sector or simply about the future of cars, probably you will hear a story about electric and hybrid cars. Nevertheless, there is one another branch the attention should be drawn to.…
The size of vocabulary is an important standard to evaluate a learner’s English level. Without adequate vocabulary knowledge, a second language learner’s conversational fluency and reading comprehension will meet difficulties. Vocabulary is the foundation of a language. In language learning and teaching, vocabulary has always been a neglect and weak point. Therefore, the advances of computer-assisted language learning in educational applications have offered a new resource of authentic…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…