1997 Asian Financial Crisis

distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much money and market share that in 1997, Quaker finally sold the company for $300 million to Triarc, which has since revived the floundering brand.8 Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3). The first is whether or not to brand, the…

Interplay between Hegelian Dialectic and Marx’s Dialectical Materialism G.W.F. Hegel proposed that “dialectic” concerned itself with the process which went into knowing the “whole” of anything. Hegel equated “whole” with “totality”. According to him, only the whole is true. The whole is composed of moments that are partial wholes. The relationship that existed between these partial wholes is of prime importance. The whole contains within itself all the moments that it has overcome. Basically,…

presentation 11 The classical: unflavored sparkling water 11 The news: naturally flavored 13 Limited edition bottles 13 III. Analysis of Perrier Company 14 1. Internal analysis 14 2. External analysis 14 a) Macro environment 14 b) Micro environment 15 3. Financial analysis 17 4. SWOT analysis 17 5. SWOT matrix 18 6. Perrier…

the world market; this is mainly because of a younger generation’s preference for a white metal than gold. 5.Increase demand in Middle East and North American countries, forming the largest segment and offering the highest growth in the previous financial…

The service provided in McDonald’s Singapore is reliable. They are accurately delivered, and they are dependable. The service and service providers are responsiveness. The service providers in McDonald’s Singapore all have the willingness to assist customers whenever they need help, and they provide timely service. Assurance is the third servqual dimension. Assurance combines a number of things to ensure assurance is achieved. Competence is one where the employees at McDonald’s Singapore posses…

There are also two- to three-year junior colleges and vocational colleges. Elementary schooling is compulsory, with an enrollment rate of 100 percent. Compulsory middle school education for three additional years was implemented in 2002. * Secondary education According to APEC website, there are two types of high schools in South Korea, general and vocational. Combining the two types of high schools together, the ratio of middle school graduates advancing to high school was 99.7 in…

2 The term ‘life course’ means the developments and changes in people’s lives over a period of time. 3 One reason why there is a high rate of lone parent families among Black Caribbean and Black African families in Britain might be that because of high rates of unemployment or other reasons, males from these ethnic groups find it difficult to carry out the traditional breadwinner role. A second reason that has been suggested is that they follow a different family type, which has been…

Even before Claussen began pushing his architectural vision, others were busy designing the inner workings of the plant. Jan Knau, an engineer, was only 27 when he was asked to come up with a flexible assembly line for the factory. Knau, then just a junior associate, contacted BMW’s top 15 assembly engineers. He invited them to a two-day workshop at a BMW retreat near the Austrian Alps. After a series of marathon sessions that included discussions of every facet of the ideal assembly line, Knau…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…