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21 Cards in this Set
- Front
- Back
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Curran 2003 suggests |
There has been a similar ownership in the British media 2015 Main owners being news Corp DMG AND NORTHERN AND SHELL |
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Types of media ownership |
Horizontal integration news Corp Vertical integration Netflix Global conglomeration Sony Lateral expansion vergin Synergy Disney |
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Pluralism represent all groups fairly |
The media is democratic according to them |
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Economics of ownership pluralism whale 1977 argues |
Media companies only want money capitalism allows them to compete |
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State controls pluralists argue |
The state has some control over the actions of the media |
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Criticisms of pluralism |
Libel is limited because of newspapers know their laws and won’t get into trouble |
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Criticisms of pluralism thornham 2007 |
Feminism is portrayed as dangerous and extreme |
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Criticisms of pluralism Curran 2005 |
If employees publish something harmful to owner they may lose jobs |
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Criticisms of pluralism trailer 2004 |
Journalists as participants of groups |
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Marxist views on ownership and control |
It is intentional- instrumental Marxist |
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Miliband 1973 argues |
Mass media represent an ideological instrument which helps reproduce class inequality |
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Bread and circuses instrumental Marxist theory |
Tunsell and Palmer 1991 suggest that the mass media is used by the government to cover real problems |
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False needs Althusser |
Creates a wealth gap because the working class want the middle class lifestyle which they cannot afford |
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Evidence supporting instrumental Marxists Curran 2003 suggests plenty of evidence throughout history |
Lord beaverbrook “ I run the daily mail merely for the purpose of propaganda” |
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Criticisms against instrumental Marxists |
Pluralists argue media owners are busy trying to make money and business decisions over content |
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Hegemonic Marxist view |
Hegemony = dominant ideas Top down ideology |
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The hegemonic Marxists suggest |
Media content does support the interests of a ruling class but by accident because of the social background |
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Key stat |
Over 50% of the top 100 journalists were educated in private schools Sutton trust 2012 |
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Economic pressures |
The gumg argue that the media’s desire to stick to the middle of the road ideology is motivated by profit not elitism |
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Agenda setting Jones 2015 |
Dominant groups want to maintain their position in society and therefor the media focuses on the poor |
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Post modernism strinati 1995 |
Uk transformed over the past 30 years Media saturation Globalisation |
