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17 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Mass media |
Refers to the forms of communication that can reach a mass audience |
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Digitalisation |
Since the 1990s all information has been stored and transmitted in a digital binary form |
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New media vs old media |
New media causes old media to die out because of the advances in entertainment and easier ways to gain information |
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Old media is top down |
New media is bottom up |
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Technological convergence boyal 2005 |
Digitalisation allows information to be delivered across a range of platforms |
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Economic convergence |
Is a result of technological convergence |
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Cultural convergence places around the world similar |
Jenkins 2008 states media convergence has also caused a cultural convergence as it changes the ways people communicate with each other |
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The generation divide |
Boyal 2007 states the media are often associated with young people. He says the media experience of younger people is very different in comparison to other generations |
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The digital class divide |
Suggested that the poor are excluded from the new media as they cannot keep up with the middle class use of technology |
95% of AB sociology economic use a range of new media in comparison to 75% of DE sociology economic |
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Digital class divide Helsper 2011 |
Argues despite a narrowing of class groups there remains a digital underclass |
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Effects of the new media on British society Jenkins 2008 |
Interactivity Choice Participatory culture collective intelligence |
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The digital gender divide Olson et al 2008 |
Gender specific thing for example gaming being aimed at majority males |
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The neophilliac approach |
They are optimistic about the spread and influence of the new media Increased consumer choice |
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Season 2003 revitalising democracy |
Believes the Internet advancing and changing politics into progressive politics |
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Cultural pessimism not so new media cornford and robins 1999 |
Argue that the new media is not so new because things like radios and newspapers are still seen as essentials |
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Domination by media conglomerates cultural pessimism |
They argue that the new media does not create potential for ordinary people to achieve more |
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Jenkins 2008 |
Argue that most new media have been developed through investment from bigger organisations |
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