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16 Cards in this Set
- Front
- Back
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Alteration |
Improvement of an established product |
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Consistency |
Associate with a narrow product mix. |
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Broad |
Many different product lines carried. |
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Contraction |
Narrowing or decreasing number of product lines carried. |
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Deep |
Extensive variety within a product line. |
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Expansion |
Increasing number of product lines carried |
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Narrow |
Limited product lines carried ,typically very specialized. |
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Positioning |
is all about perception,actions marketers take to create a certain image of a product in the ,minds of the customers. |
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Product Depth |
Number of items offered within each product line |
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Product Item |
Specific model,brand or size of a product within a line |
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Product Line |
group of closely related products manufacture by a business |
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Product Mix |
All the types of products a company makes or sells |
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Product Width |
Number of different product lines |
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Shallow |
Limited variety within a product line. |
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Trading Down |
Adding a lower-price item to a line of prestige products to encourage purchased from people who cannot afford the higher-priced product,but want the status. |
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Trading Up |
Adding a higher-priced product to a line to attract a higher-income market and improve the sales of existing lower-priced products. |
