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275 Cards in this Set

  • Front
  • Back

Accounting

Process of measuring, interpreting, and communicating financial information to enable people inside and outside the firm to make informed decisions.

Accounting Cycle

Set of activities involved in converting information and individual transactions into financial statements.

Accounting Equation/Accounting Identity

Formula that states Assets must equal Liabilities plus Owners' Equity.



Assets=Liabilities + Owners' Equity

Accrual Accounting

Accounting method that records revenues and expenses when they occur, not necessarily when cash actually changes hands.

Advertising

Paid non-personal communication, usually targeted at large numbers of potential buyers

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities

Application Service Provider

outside supplier that provides both the computers and the application support for managing an information system

Asset

anything of value owned or leased by a company

Balance Sheet

statement of a firm's financial position on a particular date

Balanced Budget

situation in which total revenues raised by taxes and fees equal total proposed government spending for the year

Benchmarking

process of determining how well other companies perform business functions or tasks

Botnet

a network of PC's that have been infected with one or more data stealing viruses

Brand

name, term, sign, symbol, design, or some combination that identifies the products of one firm and differentiates them from competitors' offerings

Brand Equity

added value that a respected and successful name gives to a product

Brand Name

part of the brand consisting of words or letters included in a name used to identify and distinguish the firm's offerings from those of competitors

Break-Even Analysis

pricing related technique used to determine the minimum sales volume a product must generate at a certain price level to cover all costs

Budget

organization's plan for how it will raise and spend money during a given period of time

Budget

a planning and controlling tool that reflects the firm's expected sales revenue, operating expenses, and cash receipts and outlays

Budget Deficit

situation in which the government spends more than the amount of money it raises through taxes

Budget Surplus

excess funding that occurs when government spends less than the amount of funds raised through taxes and fees

Business (B2B) Product

good or service purchased to be used, either directly or indirectly, in the production of other goods for resale

Business Intelligence

activities and technologies for gathering, storing, and analyzing data to make better competitive decisions

Capital Structure

mix of a firm's debt and equity capital

Capitalism

economic system that rewards firms for their ability to perceive and serve the needs and demands of consumers; also called Private Enterprise System

Private Enterprise System

economic system that rewards firms for their ability to perceive and serve the needs and demands of consumers; also called Capitalism

Category Advisor

vendor that is designated by the business customer as the major supplier to assume responsibility for dealing with all the other vendors for a project and presenting the entire package to the business buyer

Cause Advertising

form of institutional advertising that promotes a specific viewpoint on a public issue as a way to influence public opinion and the legislative process

Cause Marketing

marketing that promotes a cause or social issue, such as preventing child abuse, anti-littering efforts, and stop smoking campaigns

Centralization

decision making based at the top of the management hierarchy

Chain of Command

set of relationships that indicates who directs which activities and who reports to whom

Chief Information Officer (CIO)

executive responsible for managing a firm's information system and related computer technologies

Cloud Computing

powerful servers store applications software and databases for users to access the software and databases via the Web using anything from a PC to a smart phone

Cobranding

cooperative arrangement in which two or more businesses team up to closely link their names on a single product


Comarketing

cooperative arrangement in which two businesses jointly market each other's products

Committee Organization

organizational structure that places authority and responsibility jointly in the hands of a group of individuals rather than a single manager

Common Stock

basic form of corporate ownership

Communism

economic system in which all property would be shared equally by the people of a community under the direction of a strong central government

Competitive Differentiation

unique combination of organizational abilities, products, and approaches that sets a company apart from competitors in the minds of customers

Competitive Pricing-Strategy

strategy that tries to reduce the emphasis on price competition by matching other firms' prices and concentrating their own marketing efforts on the product, distribution, and promotional elements of the marketing mix

Computer-Aided Design (CAD)

process that allows engineers to design components as well as entire products on computer screens faster and with fewer mistakes than they could achieve working with traditional drafting systems

Computer-Aided Manufacturing (CAM)

computer tools to analyze CAD output and enable a manufacturer to analyze the steps that a machine must take to produce a needed product or part

Computer-Based Information Systems

information systems that rely on computer and related technologies to store information electronically in an organized, accessible manner

Computer-Integrated Manufacturing (CIM)

production system in which computers help workers design products, control machines, handle materials, and control the production function in an integrated fashion

Consumer (B2C) Product

good or service that is purchased by end users

Consumer Behavior

actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions

Consumer Price Index (CPI)

measurement of the monthly average change in prices of goods and services

Controlling

function of evaluating an organization's performance against its objectives

Cooperative Advertising

allowances provided by marketers in which they share the cost of local advertising of their firm's product or product line with channel partners

Core Inflation Rate

inflation rate of an economy after energy and food prices are removed

Cost-Based Pricing

formulas that calculate total costs per unit and then add markups to cover overhead costs and generate profits

Creative Selling

persuasive type of promotional presentation

Critical Path

sequence of operations that requires the longest time for completion

Cyclical Unemployment

people who are out of work because of a cyclical contraction in the economy

Data

raw facts and figures that may or may not be relevant to a business decision

Data Mining

computer searches of customer data to detect patterns and relationships

Data Warehouse

customer database that allows managers to combine data from several different organizational functions

Database

centralized integrated collection of data resources

Decentralization

decision makeup based at lower levels of the organization

Decision Support System (DSS)

gives direct support to business people during the decision-making process

Deflation

opposite of inflation, occurs when prices continue to fall

Delegation

managerial process of assigning work to employees

Demand

willingness and ability of buyers to purchase goods and services

Demand Curve

graph of the amount of a product that buyers will purchase at different prices

Demographic Segmentation

distinguishes markets on the basis of various demographic or socioeconomic characteristics

Departmentalization

process of dividing work activities into units within the organization

Directing

guiding and motivating employees to accomplish organizational obbjectives

Distribution Channels

path that products-and legal ownership of them-follow from producer to consumers or business user

Distribution Strategy

deals with the marketing activities and institutions involved in getting the right good or service to the firm's customers

Double-Entry Bookkeeping

process by which accounting transactions are recorded; each transaction must have an offsetting transaction

Economics

social science that analyzes the choices people and governments make in allocating scarce resources

End-Use Segmentation

marketing strategy that focuses on the precise way a B2B purchaser will use a product

Environmental Impact Study

analyzes how a proposed plant would affect the quality of life in the surrounding area

Equilibrium Price

prevailing market price at which you can buy an item

Event Marketing

marketing or sponsoring short-term events such as athletic competitions and cultural and charitable performances

Everyday Low Pricing (EDLP)

a strategy devoted to maintaining continuous low prices rather than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales

Exchange Process

activity in which two or more parties give something of value to each other to satisfy perceived needs

Executive Support System (ESS)

lets senior executives access the firm's primary databases, often by touching the computer screen, pointing and clicking a mouse, or using voice recognition

Expansionary Monetary Policy

government actions to increase the money supply in an effort to cut the cost of borrowing, which encourages business decision makers to make new investments, in turn stimulating employment and economic growth

Expert System

computer program that imitates human thinking through complicated sets of if-then rules

Federal Deposit Insurance Corporation (FDIC)

federal agency that insures deposits at commercial and savings banks

Federal Reserve System (Fed)

central bank of the United States

Finance

planning, obtaining, and managing a company's funds to accomplish its objectives as effectively and efficiently as possible

Financial Accounting Standards Board (FASB)

an organization responsible for evaluating, setting, or modifying GAAP in the United States

Financial Institutions

intermediary between savers and borrowers, collecting funds from savers and then lending the funds to individuals, businesses, and governments

Financial Manager

executive who develops and implements the firm's financial plan and determines the most appropriate sources and uses of funds

Financial Markets

market in which securities are issued and traded

Financial Plan

document that specifies the funds needed by a firm for a period of time, the timing of inflows and outflows, and the most appropriate sources and uses of funds

Financial System

process by which money flows from savers to users

Firewalls

limit data transfers to certain locations and log system use so that managers can identify attempts to log on with invalid passwords and other threats to a system's security

Fiscal Policy

government spending and taxation decisions designed to control inflation, reduce unemployment, improve the general welfare of citizens, and encourage economic growth

Flexible Manufacturing System (FMS)

production facility that workers can quickly modify to manufacture different products

Foreign Corrupt Practices Act

federal law that prohibits U.S. citizens and companies from bribing foreign officials in order to win or continue business

Frequency Marketing

marketing initiative that rewards frequent purchases with cash, rebates, merchandise, or other premiums

Frictional Unemployment

applies to members of the workforce who are temporarily not working but are looking for jobs; college students

Generally Accepted Accounting Principles (GAAP)

principles that encompass the conventions, rules, and procedures for determining acceptable accounting and financial reporting practices at a particular time

Geographical Segmentation

dividing an overall market into homogeneous groups on the basis of their locations

Grid Computing

consists of network of smaller computers running special software

Gross Domestic Product (GDP)

sum of all goods and services produced within a country's boundaries during a specific time period, such as a year

Guerrilla Marketing

innovative, low-cost marketing efforts designed to get consumers' attention in unusual ways

Hardware

all tangible elements of a computer system

Hyperinflation

economic situation characterized by soaring prices

Income Statement

financial record summarizing a firm's financial performance in terms of revenues, expenses, and profits over a given time period, say, a quarter or a year

Inflation

economic situation characterized by rising prices caused by a combination of excess consumer demand and increases in the costs of raw materials, component parts, human resources, and other factors of production

Infomercial

form of broadcast direct marketing; minute programs that resemble regular TV programs, but are devoted to selling goods or services

Information

knowledge gained from processing data

Information System

organized method for collecting, storing, and communicating past, present, and projected information on internal operations and external intelligence


Insider Trading

use of material nonpublic information about a company to make investment profits

Institutional Advertising

involves messages that promote concepts, ideas, philosophies, or goodwill for industries, companies, organizations, or government entities

Integrated Marketing Communications (IMC)

coordination of all promotional activities media advertising,direct mail, personal selling, sales promotion, and public relations-to produce a unified, customer focused promotional strategy

International Accounting Standards Board (IASB)

organization established in 1973 to promote worldwide consistency in financial reporting practices

International Financial Reporting Standards (IFRS)

standards and interpretations adopted by the IASB

Intranet

computer network that is similar to the internet but limits access to authorized users

Inventory Control

function requiring production and operations managers to balance the need to keep stock on hand to meet demand against the costs of carrying inventory

Just-In-Time (JIT) System

broad management philosophy that reaches beyond the narrow activity of inventory control to influence the entire system of production and operation management

LEED (Leadership in Environmental Engineering and Design)

voluntary certification program administered by the U.S. Green Building Council, aimed at promoting the most sustainable construction processes available

Leverage

increasing the rate of return on funds invested by borrowing funds

Liability

anything owed to creditors-the claims of a firm's creditors

Lifetime Value of a Customer

revenues and intangible benefits (referrals and customer feedback) from a customer over the life of the relationship, minus the amount the company must spend to acquire and serve that customer

Local Area Networks (LAN)s

computer networks that connect machines within limited areas, such as a building or several nearby buildings

Logistics

process of coordinating the flow of goods, services, and information among members of the supply chain

Macroeconomics

study of a nation's overall economic issues, such as how an economy maintains and allocates resources and how a government's policies affect the standards of living of its citizens

Make, Buy, or Lease Decision

choosing whether to manufacture a needed product or component in house, purchase it from an outside supplier, or lease it

Malware

any malicious software program designed to infect computer systems

Management

process of achieving organizational objectives through people and other resources

Management Information System (MIS)

informative system that is designed to produce reports for managers and other personnel

Management Support Sysems

information systems that are designed to provide support for effective decision making

Market Segmentation

process of dividing a total market into several relatively homogeneous groups

Marketing

organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders

Marketing Concept

company wide consumer orientation to promote long-run sucess

Marketing Mix

blending the four elements of marketing strategy-product, distribution, promotion, and pricing-to satisfy chosen customer segments

Marketing Research

collecting and evaluating information to support marketing decision making

Mass Production

system for manufacturing products in large quantities through effective combinations of employees with specialized skills, mechanization, and standardization

Materials Requirement Planning (MRP)

computer-based production planning system that lets a firm ensure that it has all the parts and materials it needs to produce its output at the right time and place and in the right amounts

Microeconomics

study of small economic units, such as individual consumers, families, and businesses

Middle Management

second tier in the management pyramid that focuses on specific operations within the organizations

Mission Statement

written explanation of an organization's business intentions and aims

Missionary Selling

indirect form of selling in which the representative promotes goodwill for a company or provides technical or operational assistance to the customer

Mixed Market Economy

economic system that draws from both types of economies, to different degrees

Monetary Policy

government actions to increase or decrease the money supply and change banking requirements and interest rates to influence bankers' willingness to make loans

Monopolistic Competition

market structure in which large numbers of buyers and sellers exchange heterogeneous products so each participant has some control over price

Monopoly

market situation in which a single seller dominates trade in a good or service for which buyers can find no close substitutes

National Debt

money owed by government to individuals, businesses, and government agencies who purchase Treasury bills, Treasury notes, and Treasury bonds sold to cover expenditures


Non-Personal Selling

consists of advertising, sales promotion, direct marketing, and public relations

Objectives

guideposts by which managers define the organization's desired performance in such areas as new product development, sales, customer service, growth, environmental and social responsibility, and employee satisfaction

Oligopoly

market structure in which relatively few sellers compete and high start-up costs form barriers to keep out new competitors

On-Demand Computing

firms essentially rent the software time from application providers and pay only for their usage of the software

Operational Support Systems

information systems designed to produce a variety of information on an organization's activities for both internal and external users

Order Processing

form of selling, mostly at the wholesale and retail levels, that involves identifying customer needs, pointing them out to customers, and completing orders

Organization

structured group of people working together to achieve common goals

Organization Chart

visual representation of a firm's structure that illustrates job positions and functions

Organization Marketing

marketing strategy that influences consumers to accept the goals of, receive the services of, or contribute in some way to an organization

Organizing

process of blending human and material resources through a formal structure of tasks and authority; arranging work, dividing tasks among employees, and coordinating them to ensure implementation of plans and accomplishment of objectives

Owners' Equity

the owner's initial investment in the business plus profits that were not paid out to the owners over time in the form of cash dividends

Ownership Utility

orderly transfer of goods and services from the seller to the buyer; also called possession utility

Possession Utility

orderly transfer of goods and services from the seller to the buyer; also called ownership utility

Penetration Pricing

strategy that sets a low price as a major marketing weapon

Perpetual Inventory System

system that continuously monitors the amount and location of a company's stocks

Person Marketing

use of efforts designed to attract the attention, interest, and preference of a target market toward person

Personal Selling

the most basic form of promotion: a direct person-to-person promotional presentation to a potential buyer

PERT (Program Evaluation and Review Technique) Charts

charts that seek to minimize delays by coordinating all aspects of the production process

Physical Distribution

actual movement of products from producer to consumers or business users

Place Marketing

attempt to attract people to a particular area, such as a city, state, or nation

Place Utility

availability of a product in a location convenient for customers

Planned Economy

economic system in which government controls determine business ownership, profits, and resource allocation to accomplish government goals rather than those set by individual firms

Planning

process of anticipating future events and conditions and determining courses of action for achieving organizational objectives

Point-of-Purchase (POP) advertising

displays or demonstrations that promote products when and where consumers buy them, such as in retail stores

Positioning

form of promotion in which marketers attempt to establish their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service

Prestige Pricing

strategies that establish relatively high prices to develop and maintain an image of quality and exclusiveness

Price

exchange value of a good or service

Primary Markets

financial market in which firms and governments issue securities and sell them initially to the general public

Privatization

conversion of government-owned and operated companies into privately held businesses

Process Control Systems

operational support system to monitor and control physical processes

Product

bundle of physical, service, and symbolic characteristics designed to satisfy consumer wants

Product Advertising

consists of messages designed to sell a particular good or service

Product Life Cycle

four basic stages-introduction, growth, maturity, and decline-through which a successful product progresses

Product Line

group of related products marked by physical similarities or intended for a similar market

Volume Objectives

objects based on pricing decisions on market share, the percentage of a market controlled by a certain company or product

Wholesaler

distribution channel member that sells primarily to retailers, other wholesalers, or business users

Wide Area Networks (WAN)

tie larger geographical regions together by using telephone lines and microwave and satellite transmission

WiFi

wireless network that connects various devices and allows them to communicate with one another through radio waves

Worm

small piece of software that exploits a security hole in a network to replicate itself

Long-Term Debt to Equity Ratio

Long-Term Debt/Owner's Equity

Debt Ratio

Total Liabilities/Total Assets

Leverage Ratios

Debt Ratio and Long-Term Debt to Equity Ratio

Return on Equity

Net Income/Average Equity

Net Profit Margin

Net Income/Sales

Gross Profit Margin

Gross Profit/Sales

Profitability Ratios

Gross Profit Margin, Net Profit Margin and Return on Equity

Total Asset Turnover Ratio

Sales/Average Total Assets

Receivables Turnover Ratio

Credit Sales/Average Accounts Receivable

Inventory Turnover Ratio

Cost of Goods Sold/Average Inventory

Activity Ratios

Inventory Turnover Ratio, Total Asset Turnover Ratio and Receivables Turnover Ratio

Liquidity Ratio

Current Assets/Current Liabilities


2:1=Satisfactory

Acid Test Ratio

Current Assets - Inventory/Current Liabilities


1:1= Satisfactory

Product Mix

assortment of product lines and individual goods and services that a firm offers to consumers and business users

Product Placement

form of promotion in which marketers pay placement fees to have their products showcased in various media, ranging from newspapers and magazines to television and movies

Production

use of resources, such as people and machinery, to convert materials into finished goods and services

Production and Operations Management

oversee the production process by managing people and machinery in converting materials and resources into finished goods and services

Production Control

creates a well-defined set of procedures for coordinating people, materials, and machinery to provide maximum production efficiency

Productivity

relationship between the number of units produced and the number of human and other production inputs necessary to produce them

Product-Related Segmentation

dividing consumer markets into groups based on benefits sought by buyers, usage rates and loyalty levels

Profitability Objectives

common objectives included in the strategic plans of most firms

Promotion

function of informing, persuading, and influencing a purchase decision

Promotional Mix

combination of personal and non-personal selling components designed to meet the needs of a firm's target customers and effectively and efficiently communicate its message to them

Psychographic Segmentation

dividing consumer markets into groups with similar attitudes, values, and lifestyles

Public Accountant

accountant who provides accounting services to individuals or business firms for a fee

Public Relations

organization's communications and relationships with various public audiences

Publicity

non-personal stimulation of demand for good, service, place, idea, event, person, or organization by unpaid placement of information in print or broadcast media


Pulling Strategy

promoting a product by generating consumer demand for it, primarily through advertising and sales promotion appeals pure competition market structure, in which large numbers of buyers and sellers exchange homogeneous products and no single participant has a significant influence on price

Pushing Strategy

personal selling to market an item to wholesalers and retailers in a company's distribution channels

Quality

good or service that is free of deficiencies

Quality Control

measuring output against established quality standards

Recession

cyclical economic contraction that lasts for 6 months or longer

Regulated Monopoly

market situation in which local, state, or federal government grants exclusive rights in a certain market to a single firm

Relationship Marketing

developing and maintaining long-term, cost effective exchange relationships with partners

Restrictive Monetary Policy

government actions reduce the money supply to curb rising prices, overexpansion, and concerns about overly, rapid economic growth

Retailer

distribution channel members that sell goods and services to individuals for their own use rather than for resale

Risk

return trade-off process of maximizing the wealth of a firm's shareholders by striking the optimal balance between risk and return

Robot

reprogrammable machine capable of performing numerous tasks that require manipulation of materials and tools

Routing Phase

phase of production control that determines the sequence of work throughout the facility and specifies who will perform each aspect of production at what location

Sales Promotion

consists of forms of promotion such as coupons, product samples, and rebates that support advertising and personal selling

Scheduling Phase

development of timetables that specify how long each operation in the production process takes and when workers should perform it

Seasonal Unemployment

joblessness of workers in a seasonal industry

Secondary Market

collection of financial markets in which previously issued securities are traded among investors

Securities

financial instruments that represent obligations on the part of the issuers to provide the purchasers with expected stated returns on the funds invested or loaned

Server

the heart of a midrange computer network

Skimming Pricing

strategy that sets an intentionally high price relative to the prices of competing products

Socialism

economic system characterized by government ownership and operation of major industries such as communications

Software

all programs, routines, and computer languages that control a computer and tell it how to operate

Span of Management

number of subordinates a manager can supervise effectively

Specialty Advertising

promotional items that prominently display a firm's name, logo, or business slogan

Sponsorship

involves providing funds for sporting or cultural event in exchange for a direct association with the event

Spyware

software that secretly gathers user information through the user's internet connection without his or her knowledge, usually for advertising purposes

Statement of Cash Flows

statement showing the sources and uses of cash during period of time

Statement of Owners' Equity

record of the change in the owners' equity from the end of one fiscal period to the end of the next

Stock Markets(Exchanges)

market in which shares of stock are bought and sold by investors

Strategic Planning

process of determining the primary objectives of an organization and then acting and allocating resources to achieve those objectives

Structural Unemployment

people who remain unemployed for long periods of time, often with little hope of finding new jobs like their old ones

Supervisory Management

first-line management; includes positions such as supervisor, line manager, and group leader; responsible for assigning non-managerial employees to specific jobs and evaluating their performance every day

Supply

willingness and ability of sellers to provide goods and services

Supply Chain

complete sequence of suppliers that contribute to creating a good or service and delivering it to business users and final consumers

Supply Curve

graph that shows the relationship between different prices and the quantities that sellers will offer for sale, regardless of demand

SWOT Analysis

SWOT is an acronym for strengths, weaknesses, opportunities, and threats. By systematically evaluating all four of these factors, a firm can then develop the best strategies for gaining a competitive advantage

Target Market

group of people toward whom an organization markets its goods, services, or ideas with a strategy designed to satisfy their specific needs and preferences

Telemarketing

personal selling conducted entirely by telephone, which provides a firm's marketers with a high return on their expenditures, an immediate response, and an opportunity for personalized two-way conversation


Test Marketing

introduction of a new product supported by a complete marketing campaign to a selected city or TV coverage area

Time Utility

availability of a good or service when customers want to purchase it

Top Management

managers at the highest level of the management pyramid who devote most of their time to developing long-range plans for their organizations

Trade Promotion

sales promotion geared to marketing intermediaries rather than to final consumers

Trademark

brand that has been given legal protection

Transaction Processing System

operational support system to record and process data from business transactions

Trojan Horse

program that claims to do one thing but in reality does something else, usually something malicious

Unemployment Rate

percentage of the total workforce actively seeking work but are currently unemployed

Utility

power of a good or service to satisfy a want or need

Vendor-Managed Inventory

process in which the producer and the retailer agree that the producer (or the wholesaler) will determine how much of a product a buyer needs and automatically ship new supplies when needed

Venture Capitalist

person or entity that raises money from wealthy individuals and institutional investors and invests the funds in promising funds

Virtual Private Networks (VPNs)

Secure connections between two points on the Internet

Viruses

programs that secretly attach themselves to other programs (called hosts) and change them or destroy data

Vision

perception of marketplace needs and ways a firm can satisfy them

VoIP

alternative to traditional telecommunication services provided by companies such as Verizon and Qwest

Organizing Structure Step 1

determine specific work activities necessary to implement plans and achieve objectives

Organizing Structure Step 2

group activities into a logical pattern or structure

Organizing Structure Step 3

assign activities to specific positions and people, and allocate resources

Organizing Structure Step 4

coordinate activities of different groups and individuals

Organizing Structure Step 5

evaluate results of the organizing process

4 Basic Requirements to Accounting Rules

consistency, relevance, reliability and comparability

Short Term Assets

Cash, marketable securities, accounts receivable and inventory

Hedge Funds

private investment companies open only to qualified large investors


Commercial Paper

loans from $100,00 and up, which mature in 1 to 270 days

Leverage Ratio

measures the extent to which a firm relies on debt financing in its operations

Activity Ratio

measures the effectiveness of the firm's use of its resources

Liquidity Ratio

used to measure a firm's ability to meet its short-term obligations

Profitability Ratio

used to measure the "bottom line" financial performance of a firm

Journal

chronological record of day-to-day transactions

Ledger Accounts

separate accounts to which transactions are posted