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9 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Frequency |
Average amount of times each individual sees my ad |
Impression ÷ reach |
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Amount spent |
How much youve spent on your ad so far |
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Video views |
The amount of time your video has been viewed more then 3 seconds |
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Average % of video views |
What percent of your video was actually seen by all the people who viewed it. |
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Video views of 75% |
What percent of people who viewed your video watched until the 75% mark. |
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Link clicks |
The number of people that saw your ad and clicked through to your site. |
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CPC (link) |
The average cost of each of those clicks over to your site |
Amount spent ÷ link clicks |
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Leads |
The number of people that opt in to your site to sign up for free content ( conversion is regerstration) |
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Cost per lead |
How much each sign up cost you If your cost per lead is lower then your average cost per lead for non video campaigns, keep running the video ad. If your getting more expensive cost per lead, dont despair. Those video views may work in your favor if you retarget them for something else.
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Amount spent ÷ lead |
