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19 Cards in this Set
- Front
- Back
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What is the job description for Human Resource? |
-used for hiring needs, evaluation, training and compensation. |
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What does Human Resource do when going through the hiring process? |
-use job description to recruit candidates -evaluate candidates (resume, application form, interview, and testing) -hiring from within (promotion) |
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What does Human Resource do when training employees? |
-inform new employees of company rules and procedures -train using class lectures, on-the-job training, and apprenticeship - HR must train current employees |
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HR process of performance appraisal and compensation. |
- yearly evaluation of employee - compare job description with employee performance - discuss with employees peers,costumers, managers, etc. - performance will dictate promotion or raise |
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what are the 3 goals of and advertisement? |
-inform -persuade -remind |
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What is AIDA |
-awareness - interest -desire -action |
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what are three ways an advertisement can be effective? |
1. stay consistent with the brand 2. effectively communicate the position of the brand 3. the ad is memorable for the audience |
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What is accounting? |
the process of recording, analyzing, and interpreting the economic activities of a business. |
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what is the difference between a balance sheet and a income statement? |
a balance sheet records assets, liabilities, and the owners equity, a balance sheet is a screen shot. a income statement records revenues and expensive of a business. income statement is like a video. |
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what are the 3 steps in the marketing process |
1. segmentation 2. target market 3. positioning |
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what does a positioning map look like? |
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what is segmentation? |
splitting the population into groups (based on shared characteristics) |
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what is a target market? |
choosing a specific group that a business wants to capture. |
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what is positioning? |
the process by which marketers try to create a image or identity for their business or organization. |
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what are some ways business can use positing to create a name for their business ex. speedy glass (speed), Sleeman beer (history) |
price, quality, speed, history, innovation, service, expertise, comfort, style, etc. |
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what is an asset, liability, and equity? |
ASSET: something of value that is owned by a business LIABILITY: debts or the amount owed by a business EQUITY: the net worth of a business ( what a business is worth) |
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what 2 accounts effect the owners equity? |
Revenue and expenses |
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what is revenue? |
the selling of a good or service |
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what is a expense? |
the cost of doing business. (something you cant touch) ex. rent, wages, and insurance |
