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59 Cards in this Set

  • Front
  • Back

Adding Value

A process through which a business increases the worth of the resources by modifying them

Advisor

An external contact of a business that provides support and advice, sometimes for free

Bank Loan

A fixed amount loan from a bank which is generally used to finance long-term assets

Bank Overdraft

When a bank allows a holder of a current account to overspend their account up to an agreed limit

Breakeven Output

is the level of production at which total revenue equals total cost i.e the business is making neither a profit nor a loss

Budget

A detailed plan of income and expenses expected over a certain period of time

Business Angel

A particular type of investor, usually a successful entrepreneur, who is willing to invest in a high-risk, high-growth firms at a very early stage

Business Plan

A detailed description of new or existing business, including the company's strategy, aims and objectives, marketing and financial plan

Business Objective

A stated goal or target of a business that is measured over time (a business can have more that one objective)

Cash Flow

The movement of cash into (inflow) and out of (outflow) a business

Cash Flow Forecast

Shows the inflows and outflows of money over a given period of time in a business

Contribution

The difference between total sales and total variable costs

Contribution Per Unit

A key number for breakeven analysis: the difference between selling price per unit and variable cost per unit

Costs

Amounts incurred by a business as a result of its trading operations

Demand

The amount of a product or service that customers are willing and able to pay at a given time

Demographic

Defining a market in terms of socio-economic factors such as segmentation age, income, class etc

Electronic Market

A Market in which buyers and sellers are brought together using digital means of communication in order to exchange information and conduct transactions

Enterprise

The process by which new business are formed in order to offer products and services in a market

Entrepreneur

An individual who sets up and runs a new business and takes on the risks associated with the business

Expenditure Budget

The budget which sets out the expected costs to be incurred by the firm, usually split into various categories (e.g. production, marketing, administration)

Fixed Costs

Costs that do not vary with the level of output- e.g. rent, salaries

Franchisee

The person or company which operates a franchised business format-under licence from a franchisor

Franchisor

The owner of a business format which is licensed out to other people or businesses

Full-time Employment

A worker who works s complete working week

income Budget

The budget which sets out estimates of the likely demand for and value of firms sales

Inputs

The resources (land, labour, capital, enterprise) that go into producing goods services

Limited Liability

Shareholders are only liable for the money they have invested- not for the overall debts and liabilities of their company

Location

The place(s) from which a firm does business. Can be both a physical location and also virtual

Margin of Safety

The difference between the actual level of output and the break even output

Market

Any place (e.g. physical, electronic) where buyers and sellers come together with a view to exchanging transactions

Market Growth

The percentage growth in the size of the market, measures over a specific period

Market Research

The process of planning, collecting and analysing data relevant to help make marketing decisions

Market Segmentation

The process of dividing a market into smaller sections which contain customers with similar needs and wants

Market Share

The share of the total market that is owned by a particular business, product or brand. Usually expressed in the percentage terms. The firm with the largest percentage market share is known a the market leader.

Market Size

The total value or quantity of demand in a specific market over a a specific period of time. Can be measured in value terms or in terms of quantities bought or sold

Niche Market

A smaller part of larger market in which in which customers have specific needs and wants


Opportunity Cost

The cost of a decision as measured by the benefits forgone of the next best alternative

Patent

The right to be the only user of producer of a specified product or process

Permanent Employee

An employee who is employed on a formal employment contract and remains with the firm for an open-ended period until the contract is ended.

Primary Research

the market research that involves the collection of data first hand for a specific purpose

Profit

The difference between total sales and total costs

Qualitative Research

Market research concerned with collecting data on attitudes, opinions, beliefs, intentions etc

Quantitative Research

Market research concerned with collecting data that can be quantifies- e.g. sales statistics

Return

The rewards to enterprise- e.g. profit, satisfaction

Revenue

The income or sales that a business achieves in a period. Calculated by multiplying selling price x Units sold

Risk

The probability or chance that hoped-for outcomes will not occur

Sample

In market research, a sample is a subset of a population. Sampling is the process of taking and analysing a research sample

Share capital

The finance invested in a business (limited liability) by the shareholders- part of the equity capital of a firm

Social Enterprise

A business that has objectives other than making profit. Part of a group of organisations in the "not-for-profit" sector

Sole Trader

A one person business with unlimited liability for the debts of that business

Supplier

A business that provides good and services to other firms

Total Costs

The total of variable and fixed costs in a business

Trade Credit

Amount owed to suppliers of a business- a source of finance

Trademark

A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products

Unlimited Liability

Describes the potential risk that sole traders and partnerships face. They are liable for the debts of the business to the extent that their personal possessions are at risk

Unique Selling Point (USP)

A feature of a product or service that makes it stand out compared with the competition

Variable Costs

Costs that vary directly in proportion to output (e.g. materials, pay related to amounts produced or sold)

Venture Capital

Investment made by specialist funds to finance the launch, early development or expansion of a private company

Working Capital

The amount of money that a business has available to conduct its day-to-day activities