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4 Cards in this Set
- Front
- Back
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Primary data |
+control= validity, representative. - time consuming and expensive |
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Secondary |
+ less time consuming and expensive, - lack of control, unrepresentative as may be bias |
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Qualitative |
+ valid as depth, less desirable answers. - hard to analyse, unreliable (can’t be repeated) |
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Quantitative |
+ easy to analyse, reliable. - invalid as no depth, meaningless |
