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23 Cards in this Set
- Front
- Back
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●Was first introduced ●tremendous success using it. |
TELEVISION ADVERTISING |
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●can be effective way to advertise |
RADIO ADVERTISING |
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●one of the best way to promote a business and product INCLUDES (newspaper, magazines, direct mail, flyers, brochure) |
PRINT ADVERTISING |
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●can take variety of forms,( including billboards, posters, ads on buses and bus stop shelter, sign in mall, sport arena and airport) |
OUTDOOR ADVERTISING |
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●required to ensure that message is carried out effectively |
MEDIA PLANNING |
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●form of promotion uses internet and World wide web as ads me., to deliver message that attract consumer |
ONLINE ADVERTISING |
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●is growing faster than any types of advertisers |
Online advertising |
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●one of the best quickest and easiest way |
E-mail advertising |
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●sometimes get bad reputation because of spam |
E-mail advertisement |
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●are also reffered to display ads. |
Banner ads |
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●opens on top ●the purpose is to increase traffic |
Pop-Ups ads. |
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●is the most popular search engine |
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●specially critical for business |
Website advertising |
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●Physically presence such as business or store |
Brick-mortar-business |
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●website maintained by individual or business |
Blog advertising |
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● are websites where users create and share information |
Social media |
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TRADITIONAL TYPES OF MEDIA |
TRPO ◇ Television advertising ◇ Radio advertising ◇ Print advertising ◇ Outdoor advertising |
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SEVERAL KEY FACTORS |
RFLC
◇ Reach ◇ Frequency ◇ Lead time ◇ Cost |
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TYPES OF ONLINE ADVERTISING |
E B@P S WBS
◇ E-mail advertising ◇ Banner and Pop-Up advertising ◇ Search engine advertising ◇ Website advertising ◇ Blog advertising ◇ Social media advertising
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MOST COMMON METHODS |
NTMRI
◇ Newspaper ◇ Television ◇ Magazine ◇ Radio ◇ Internet |
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ALTERNATIVE FORMS OF ADVERTISING MEDIA |
TAC PDVM
◇ Transit advertising ◇ Aerial advertising ◇ Cinema advertising ◇ Product placement advertising ◇ Directory advertising ◇ Video advertising ◇ Mobile advertising |
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ADVANTAGES OF TELEVISION ADVERTISING DISADVANTAGES |
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ADVANTAGES AND DISADVANTAGES OF ONLINE ADVERTISING |
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