Traditional Versus New Media

Front 1

Traditional media

Back 1

• that which is not new - predates the commercial business of the internet
  
• newspapers, outdoor advertising, tv, radio
  
• old way of doing things - sending mail through post office

Hint 1

not new

newspapers

old way of doing things

Front 2

Internet as a new medium

Back 2

• cyberspace, information super-highway
  
• represents a "news desk"
• network of networks
• links people + info through networks
• person-to-person + group communication
• global publishing

Hint 2

information super-highway

network of networks

links people + info

Front 3

New media characteristics

Back 3

• Digitality
  
• Digitalisation and technology trends
• Interactivity
• Hypertextuality
• Dispersal
• Virtuality

Front 4

Digitality

Back 4

• combine computing, com networks, digitized media + information content (3 Cs)
  
• digital media - combine/integrate data, sound, images in digital format
• distributed through fiber-optic cables + satellite
• info stored + relayed in binary format (0s and 1s)
• doesn't degrade, fast, new - can be compressed, thus capacity on network increased

Hint 4

computing, com, content

distributed

binary format

doesn't degrade

Front 5

Digitalisation and technology trends

Back 5

• facilitated convergence + miniaturisation
  
• convergence - merging of technologies - tv, web, video on demand
• separation of services no longer possible
• multimedia - product of convergence
• lowers costs + improves efficiency in orgs
• miniaturisation - resolved constraints of size
  
• i.e. tablets instead of PCs
• smaller handsets
• mobility - fashionable term - no longer restricted to cell phone industry - spread to the internet
  
• wireless connections - hotspots - one can manage e-mails, work anywhere

Hint 5

convergence + miniaturisation

merging of technologies

multimedia

constraints of size

mobility

Front 6

Interactivity

Back 6

• pressures interaction between individuals through a medium
  
• disappearance of time/space - instant activity possible
  
• post comments below an article/photo
• social media, e-mail
• users given a degree of choice + control of the outcomes of info

Hint 6

through a medium

time/space

social media

choice + control

Front 7

Hypertextuality

Back 7

• invented in 1989 at CERN
  
• way of linking textual info by different scientists on different computers
• solution to computer incompatibility
• certain parts of info linked in a web-like format - not linear - more than one way
• language of the internet
• enables user to "move around" - create their own view - search in depth

Hint 7

linking textual info

incompatibility

info linked in a web-like format

Front 8

Dispersal

Back 8

• new media has segmented audiences
  
• audience select/use media which is of interest to them - also due to multiplicity of messages
• info no longer necessarily centrally controlled
• diverse media accessible at any time around the world
• consumers prepared to pay for desired services/media

Hint 8

segmented

select/use

centrally controlled

any time

prepared to pay

Front 9

Virtuality

Back 9

• activities carried out in cyberspace/internet
  
• users can remain anonymous
• cyberspace = online world, virtual world
• imaginary space - different world where one is
• enjoy the internet anywhere

Hint 9

cyberspace

anonymous

imaginary space

anywhere