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3 Cards in this Set
- Front
- Back
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Participants in the organizational buying process |
1. Users 2. Influencers 3. Deciders 4. Approvers 5. Buyers 6. Gatekeepers |
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Organizational buying process |
1. Problem recognition 2. General need description 3. Product specifications 4. Supplier search 5. Proposal solicitation 6. Supplier selection 7. Order-routine specification 8. Performance review |
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Group business markets |
Conventions, Association meetings, Corporate meetings, small groups, incentive travel and SMERF groups |
