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5 Cards in this Set
- Front
- Back
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Cultural factors |
Culture, subculture and social class |
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Social factors |
Reference groups, family, role and status, online social networks. |
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Personal factors |
Age and life cycle stage, occupation, economic situation, lifestyle and personality & self concept |
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Psychological factors |
Motivation, perception, learning, beliefs and attitudes. |
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Buyers decision process |
1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post purchase behavior |
