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5 Cards in this Set
- Front
- Back
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Distribution channel functions |
1. Information 2. Promotion 3. Contact 4. Matching 5. Negotiation 6. Physical distribution 7. Financing 8. Risk taking |
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Channel conflicts |
1. Horizontal 2. Vertical |
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Vertical marketing system |
producers, wholesalers and retailers acting as a unified system |
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Horizontal marketing system |
two or more companies at one level join to follow new marketing opportunities |
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Broker |
wholesaler who does not take title to goods and whose function is to bring buyers and sellers together ans assist in negotiations |
