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21 Cards in this Set
- Front
- Back
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What are the two reading purposes? |
Continuous (like reading a novel) Scanning |
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What is commentary text? |
Text that informs |
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What is instrumental text? |
Text that works (like hyperlinks, buttons ect) |
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When would you put something in upper case? |
When you dont want it to be read People read it slower |
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What is Cap height? |
Height of serif curls |
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What is body size? |
Height from tallest to bottom of most bottom letter |
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What is x-height? |
Height of the body of letters (eg o height, the bottom part of an i) |
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What is the ascender? |
Height above x height for things like h |
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What is descender? |
Height below x height for things like y |
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What is the mean line? |
Top of x height |
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What is the base line? |
Bottom of x height |
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What are pros and cons of decorative fonts? |
Good for titles Grabs attention Reinforces messages may not be installed on all machines |
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What is a proportional font? |
Proportional distance between letters, smaller letters smaller distance, eg ioioioioio |
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What is a monospaced font? |
Fixed distance between letters |
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Why might fonts of the same size look different heights? |
May have different x-heights |
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What is leading/line height? |
Vertical spacing between lines of text |
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What does increasing leading height change? |
Increases reading speed |
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How does line length affect reading? |
Longer lines are read quicker Line length does not affect comprehension People prefer medium line lengths |
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How can you maximize reading performance with margins? |
Reduce line size, 4" lines are read the best |
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What is the difference between icons and text buttons? |
Icons are signed, can be misinterpreted Text buttons are big and take longer to read |
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What factors are important with form design? |
Consistency Predictability |
