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10 Cards in this Set

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Merchandising

Integrating in store purchase with POP displays can improve turnover rate and gross retain operations

Ratings

Estimates of listening or viewing

Audience Size Estimates

readership, circulation, or exposure

Demographics

age and gender

A.C. Nielsen

provides TV and cable ratings throughout the U.S. With Eastland they both do radio ratings.

Showings

outdoor media estimates are based on the number of cars passing a given point over some period of time

Average Quarter Hour (AQH)

estimate of the number of people listening to a radio station etc. at a given point

Cumulative Persons (CUM)

number of people who listened to a radio station for five continuous minutes in a quarter hour at least once over some period of time

AQH Share

measure of how the station or channel is doing against its competition

PUT

Persons using television