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10 Cards in this Set
- Front
- Back
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Merchandising |
Integrating in store purchase with POP displays can improve turnover rate and gross retain operations |
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Ratings |
Estimates of listening or viewing |
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Audience Size Estimates |
readership, circulation, or exposure |
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Demographics |
age and gender |
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A.C. Nielsen |
provides TV and cable ratings throughout the U.S. With Eastland they both do radio ratings. |
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Showings |
outdoor media estimates are based on the number of cars passing a given point over some period of time |
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Average Quarter Hour (AQH) |
estimate of the number of people listening to a radio station etc. at a given point |
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Cumulative Persons (CUM) |
number of people who listened to a radio station for five continuous minutes in a quarter hour at least once over some period of time |
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AQH Share |
measure of how the station or channel is doing against its competition |
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PUT |
Persons using television |
