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13 Cards in this Set
- Front
- Back
uses and gratifications
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Each person has different uses for media, and thus gets different gratification from each type
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Arousal/ Relaxation
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You start as a set point and watching relaxing/arousing media will get you to your optimal point
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Escapism
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People use media to exscape their real life and to possibly feel productive if you have a boring job. Killing trolls in WoW will feel more productive
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Passing time
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Media is used to help pass time while on just about any form of trasportation
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Trait Differences
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Men are generally more aggressive and watch more aggressive media than women do
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Kaiser Study
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asked the question, is time infinite? no, this meant that time was displaced. Showed and increase in tv, music, and computer time. While there was a decrease in reading.
(not totally fair because people still digitally read) |
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Self Report Bias
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A flaw in data collection when people are asked to report data on themselves, they or\often times will make up or skew the points so that they seem normal or what they think is normal.
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Displacement Hypothesis
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Media does not have an effect on grades until you over about 10 hours a week
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Scary Media
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Under 7 years old kids are more scared of fictional things, such as a scary monster. Above 7 they are more scared of real things like, their house burning
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Genderrole socialization
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Women find men more attractive who are not scared during a scary movie
Men find scared women more attractive |
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Mood managment
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watching a certain type of media can affect your mood for better or for worse, and people who are sad wil actively seek out happy media to make them happy .
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TV and Obesity
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There is a positive coloration between watching tv and obesity
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WWII Cryptography
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using codes during the war to hide messages, required t
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