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20 Cards in this Set

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Discuss how the following helps alleviate the Bullwhip effect




E-commerce and the Internet

- Allow suppliers to have access to more accurate demand information


- It mitigates the Bullwhip Effect by preventing distortion and miscommunication of demand information and reducing the lead time in order processing.

Discuss how the following helps alleviate the Bullwhip effect



Express Delivery

- Reduces lead times, and the associated demand variance.


- note that the variability of demand is proportional to the lead times in the system

Discuss how the following helps alleviate the Bullwhip effect



Collaborative Forecasts

- Help all stakeholders in the supply chain to n arrive at a common, agreed-upon forecast of end-customer demand and reduce the bullwhip effect.

Discuss how the following helps alleviate the Bullwhip effect



Everyday Low Pricing

- Periodic promotions create artificial demand peaks and bottoms and increase the variance in customer demand which amplifies the bullwhip effect.


- Thru Everyday Low Pricing, demand fluctuations can be prevented, alleviating the bullwhip effect.

Discuss how the following helps alleviate the Bullwhip effect



Vendor-Managed Inventory

- Allows the supplier to monitor downstream demand and to make a well-informed decision about how much to keep on-hand and how much to ship to customers.


- Thus, the supplier doesn't have to rely on order data to forecast demand --> reducing the Bullwhip Effect.

Pros of sharing information among different supply chain members

- Higher level of cooperation


- Decreases info distortion


- Facilitates collaborative/more accurate forecasting


- Decreases the effect of behavioral biases, such as overreaction to demand shifts or shortage gaming.


- Decreases bullwhip effect

Cons of sharing information among different supply chain members

- Risk of info leakage


- parties may have less motivation to share info with others supply chains


- Need for proper contracts to increase info sharing and collaboration motivation.

Discuss 5 Ways that lead times within a supply chain can be reduced




1.) EDI

- Electronic Data Interchange reduces the information lead time in the order process

Discuss 5 Ways that lead times within a supply chain can be reduced



2.) Cross-Docking

- Reduces/eliminates the time items spend in inventory

Discuss 5 Ways that lead times within a supply chain can be reduced



3.) Share Inventory

- Sharing inventory with nearby retail stores reduces the lead time during stock-outs

Discuss 5 Ways that lead times within a supply chain can be reduced



4.) Share Demand Information

- Sharing demand info throughout the supply chain allows companies to be able to respond to demand fluctuations quickly.

Discuss 5 Ways that lead times within a supply chain can be reduced



5.) Delayed Differentiation

- Delayed Differentiation pushes generic products down the supply chain as much as possible, and allows the supply chain to more easily accomodate demand for a variety of related products.

Pros of Location Pooling

- Decrease inventory costs including the decrease in the level of safety stock


- Decrease inbound transportation due to aggregation


- The ability to provide high service to customers at low cost.


- Decrease in inventory holding costs

Cons of Location Pooling

- Inconvenience for the retailers and sales people.


- Low Customer Service


- Customers unable to see the product before buying it


- Being Far from the Customers

Pros of Product Pooling

- Decrease Inventory costs


- Decrease in demand variability


- less expensive to produce/procure because each component is needed in a larger volume



Cons of Product Pooling

- May not provide key functionality to consumers with special needs


- May eliminate brand/price segmentation opportunities


- no differentiation or variety

Pros of Delayed Differentiation

- Allows for differentiation at low cost


- low inventory cost


- ability to adjust the product mix based on the demand patterns

Cons of Delayed Differentiation

- More expensive to produce or manufacture


- Need for high flexibility in the production system


- Can become expensive due to the flexibility required

What 3 factors led Walmart to own its truck although many retailers outsource all their transportation?

1.) Scale: Large scale it is unlikely that a 3rd party can achieve further scale economies and increase the surplus




2.) Uncertainty: If requirements are highly variable over time, 3rd party can increase the surplus thru aggregation




3.) Specificity of Assets: If assets are specific to a firm, a 3rd party is unlikely to increase the surplus.

How can a supplier with a lower price end up costing the buyer more than a supplier with a higher price?

- Lower price can be achieved by sacrificing product quality/reliability and process control. (Ultimately will cost outsourcer more than the total variable cost saved)


- The cost of coordination is often underestimated. ( The outsourcer offloads relatively low-skilled labor but increases the burden on the mid-upper management in controlling the production.


- Firms may also lose customer/supplier contact that causes them to miss opportunities that may have been recognized with a more direct relationship