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21 Cards in this Set

  • Front
  • Back

Strategy formulation decision involves a single technique, the Quantitative Strategic Planning Matrix

True

An organization's present strategies, objectives and mission, coupled with the external and audit information, provide a basis for generating and evaluating feasible alternative strategies.

True

The purpose of matching key factors is to generate feasible alternative strategies.

True

The __________ stage of strategy formulation includes an EFE Matrix, CPM and an IFE Matrix

input

What has four quadrants based on two dimensions; competitive position and marketing growth?

Grand Strategy Matrix

There are three basic types of integration: forward, backward and horizontal

True

The related diversification strategy is effective when an organization has a strong management team.

True

Mergers and acquisitions are created for all of the following reasons except to

increase its existing sales force.

A firm can usually serve only one market segment with the same strategy

True

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly

True

Two variables of central importance to strategy implementation

Market segmentation an product positioning

Strengths, weaknesses, opportunities and threats should continually be monitored for change because it is not really a question of whether these factors will change but rather when they will change and in what ways

True

Alternative strategies are not selected for implementation can serve contingency plans in case the strategy or strategies selected do not work

True

The purpose of strategy evaluation is to

alert management to problems or potential problems

Not a criteria to evaluate a strategy

Competence

Changing a firm's culture to fit a new strategy is usually more effective than changing a strategy to fir an existing culture

True

Resistance to change cannot manifest itself through

filing well-founded grievances

Management issues central to strategy implementation do not include

maintaining an existing organizational structure

Boards of directors are comprised mostly of outsiders who are becoming more involved in an organization's strategic management

True

Not a tactic used by politicians for centuries tat can aid strategists

Contrafinality

Not an environmental strategy

Pursuing a cost-leadership strategy through green-product features