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22 Cards in this Set

  • Front
  • Back

What are the 5 dominant themes of strategy evolution?

1. Financial Budgeting


2. Corporate Planning


3. Emergence of Strategic Management


4. Quest for Competitive Advantage


5. Adapting to Turbulence



Why are smart people not the best with strategy?

Because there is not one right answer. Need to be flexible, resilient and imaginative. Required being able to make choices about an uncertain future and imagine possibilities that may or may not actually exist. Great strategy is aided by diversity of thought and attitude - imaginative people who have experienced failures and successes.

What roles dos Strategy Play?



1. Decision Support


2. Coordinating Device


3. As a Target


4. As an Animation & Orientation

Define Strategy:

Strategy is: A firm's theory about how to gain competitive advantages.

Strategic Management Process:

1. Mission


2. Objectives


3. External and Internal Analysis


4. Strategic Choice


5. Strategic Implementation


6. Competitive advantage

Define Objectives:

Objectives:


Specific, measurable targets, things a firms needs to "do" to achieve its mission.


Should influence other elements in the strategic management process.



Strategy Implementation:

A strategy is only is good as its implementation.


The hows and the who's.

Define Competitive Advantage:

Competitive Advantage:


The ability to create more economic value that competitors.

Creating Competitive Advantage is a result of :

- Doing something different or better than competitors.




- differentiation of offerings (customers willingness to purchase products over competitors) or cost advantage.




- must be something different about offerings




- strategies must differ or there would be no difference between firms



Explain Competitive Advantage with regards to Temporary v. Sustainable.

Comp. Advantage results in higher profits, which attracts competition, which limited the duration of comp. advantage. therefore competitive advantage is temporary.




Sustainable if : competitors are unable to imitate the source of the advantage, or no one conceives of a better offering.

Define Competitive Parity:

The firm's offerings are average, no preference for firm exists, does not have cost advantage.

Define Competitive Disadvantage:

People ahem an aversion to the firm's offerings, may have a cost disadvantage. Outdated tech/equipment, negative reputation.

Measuring Competitive Advantage:

* Superior Economic Performance (evidence of comp adv.).




Accounting Measures ( ROA, ROS, ROE, that exceed industry averages.




Economic Measures, earning a return in excess of the cost of capital.




* Hard to measure the source of the advantage.

Explain emergent v. intended strategies

Intended Strategies: intended to be followed.




Emergent Strategies: Condition of them change or new information becomes available, managers respond and adopt emergent strategies.

True of False: Strategy is influenced by the Firm ( the internal elements - goals, values, resources, capabilities structure and systems) and external environment ( competitors, customers and suppliers).

True

True of False Strategy matters and make s difference between failure and success

True.

How to measure cooperative advantage

1. Accounting measures (ROA, ROE, ROS, exceed industry averages).




2. Economic measures, (earning a return in excess of cost of capital).

Forces that influence organizations operational and managerial decision making?

Internal (company strengths and weaknesses) and external (threats and opportunities)

What frame work is used to analyze the external frame work?

PESTLE ( Political, Economic, Socio-Cultural, Technological, Legal and Environmental). International Factors as well...

What are porter's five (competitive) forces?

1. Threat of new entry


2. Bargaining power of buyers


3. Bargaining power of suppliers,


4. Threat of substitutes


5. Intensity of rivalry.

What factors make entering a market costly?

1. economies of scale


2. product differentiation (e.g., brand loyalty)


3. Other cost advantages (e.g., tech, location)


4. gov regulations

What gives buyers bargaining power?

number of buyers is small ....