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24 Cards in this Set
- Front
- Back
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Demographics |
Statistical measures like age, income and level of education that defines a market segment. |
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Geography |
refers to where the product will be used, or where the customers are located. |
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Lifestyles |
characteristics include: shopping habits, leisure habits, familiarity with technology and religious practices. |
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Benifits |
When the same products offer different values to different market segments. |
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Loyalty |
The customers' preference for specific brands of products. |
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Ethnography |
The study of the culture, traditions, beliefs, and customs of a particular group |
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Target Market |
A specific group of customers a company aims it's product/services. Customers most likely to buy. |
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Diversity |
Being compose of differing elements or components, people of different cultures of race. |
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Empathy |
The ability to relate to someone else's feelings, wants, or needs. |
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Disposition |
A person's expression of mind and character (personally based situation) |
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Dilemma |
A difficult situation. |
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Challenge |
Solving a problem that requires oneself to push themselves beyond their comfort zone. |
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Adversity |
A problematic barrier that stands in one's way to success. |
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Creativity |
The production of original thoughts, solutions, or expressions. |
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Design |
To plan with a specific purpose or intention in mind. |
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Innovation |
To create a novel idea that goes beyond the norm. |
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Divergent Thinking |
To explore many ideas and alternative points of view vs. single perspective. |
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Sustainable |
A product that uses renewable resources. |
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Design Team Benifits |
Identify problems and outcomes. |
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Collaborate |
Working jointly on an activity, especially to produce or create something. |
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Orthographic |
A way of drawing 3-D objects from different directions. |
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Isometric |
Visually representing 3-D objects in two dimensions in technical drawings. |
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Technical Sketch |
Communicating pictorially in writing using free-hand drawings. |
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Technical Drawing |
Communicating pictorially by drawing using instruments(ruler, compasses, or computers);more precise. |
