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5 Cards in this Set

  • Front
  • Back
Market Segmentation
-benefits desired by customer segment
Product Differentiation
-superiority/uniqueness relative to competition
Product Positioning
-combination of product differentiation and market segmentation
Positioning Statements
-for...(target market), this brand is...(differentiation) because...(rationale)
Position Statements are based on...
-consumer benefits/problems solved
-use or application
-user category/type
-against another brand