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6 Cards in this Set
- Front
- Back
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Public Relations
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-the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interests and executes a program of action to [earn public understanding and acceptance]
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Proactive Approach
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-advances planning that allows individuals and organization to plan for contingencies they will likely face in the future
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Reactive Approach
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-dealing with problems only after they have developed
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Media Relations
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x
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Community Relations
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x
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Public Relations Functions
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-communicate
-enhance image -promote employee relations -gain popular support -recruit and develop -launch new products |
