Sports Marketing: Chapter 1

Front 1

Uniqueness of Sport Marketing

Back 1

-intangible, experiential, unpredictable
-simultaneous production and consumption
-inconsistent

Front 2

Golden Age of Sport

Back 2

-entrance into mainstream business
-Hollywood sport films
-specialized personnel needs (management, marketing, ect.)

Front 3

Challenges in Sport Marketing

Back 3

-unions
-higher salaries/athlete demands
-high ticket costs

Front 4

Effect on Market Place

Back 4

-decrease in spectatorship
-increase in participation

Front 5

Effect within Sport

Back 5

-rival leagues
-sponsorships
-head to head competition

Front 6

What is Sports Marketing?

Back 6

"all activities designed to meet the needs and wants of sports consumers through exchange processes"

Front 7

Major Thrusts in Sports Marketing

Back 7

1. marketing of sports products
2. marketing other products through sport

Front 8

Three Forms of Sports Marketing

Back 8

1. marketing of products
2. marketing of services
3. marketing of entities

Front 9

Key Developments in Sports Marketing

Back 9

-acceptance and growth of sponsorship
-mutual promotion relation between organization and corporation
-development of product extension
-marketing strategies

Front 10

Responsibilities of Marketers

Back 10

-create and sell sponsorships
-plan and direct ticket campaigns
-plan and implement game promotion
-develop and sell facility signage

Front 11

Key Skills for a Marketer

Back 11

-oral communication
-written communication
-analytical
-computer
-personal management
-sales