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7 Cards in this Set
- Front
- Back
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blue-chip athletes |
high-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field |
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NCAA |
a voluntary organization through which the nation's colleges and universities govern their athletics programs |
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fringe benefits |
incentives received in addition to a base salary |
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product life cycle |
four stages of a product including introduction, growth, maturity, and decline |
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skimming price strategy |
introduces new products at a very high price |
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penetration price strategy |
uses low pricing to help capture a large market share early |
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positioning |
a strategy used by a company to differentiate its products or services from its competitors' products or services |
