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37 Cards in this Set
- Front
- Back
transmission of meaning from a sender to a receiver
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communication
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a word or phrase that creates audience expectations
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verbal cue
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slanting the information positively or negatively
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selective presentation
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chronological, topical, or spatial
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patterns of organization
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organization based upon the principle of time
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chronological
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organization based upon breaking a topic down into its subparts
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topical
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organization based upon the principle of space or geographical location
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spatial
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movement, reality, proximity, familiarity, novelty, suspense, conflict, humor, or relevance
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factors of attention
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can be physical movement in the sense of walking or internal movement in the sense of giving the audience the idea that the speech is progressing toward its end
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movement
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instead of talking in abstractions, talk in terms of actual people, events, place and circumstances
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reality
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a direct reference to an object near at hand, to an incident which just occurred, or to a member of the audience
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proximity
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connecting something unfamiliar to something about which the audience already knows-- usually employed in process speeches
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familiarity
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making the audience view a common, ordinary everyday object or event from an entirely new or unexpected perspective-- involves a great deal of creativity on the part of the speaker
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novelty
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creating uncertainty by pointing out results which have mysterious or unknown causes or by calling attention to forces which threaten uncertain effects
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suspense
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opposition of persons, ideas, or forces
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conflict
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amusing anecdotes or allusions, jokes-- can be employed only by the past experienced public speakers
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humor
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relating topic of speech to immediate needs of audience
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relevance
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manuscript, memorized, impromptu, or extemporaneous
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types of delivery styles
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read verbatim
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manuscript
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memorize and recite
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memorized
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no proparation or practice
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impromptu
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uses outine or note cards
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extemporaneous
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explanation, testimony, statistics, examples, or anology
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types of evidence
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statements that seek to define or clarify a concept
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explanation
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quotes taken from another source other than the speaker's own opinions or experience
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testimony
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use of percentages or numerical data
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statistics
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brief or extended narratives that demonstrate individual impact
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examples
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statements of comparison and contrast
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analogy
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speaker- low visiblity
audience- uninformed, apathetic, passive delivery- extemporaneous |
speaker-centered
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speaker- high visibility
audience- informed, impacted, critical/active delivery- manuscript |
message-centered
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purpose- to define an idea or concept, to explain a cause and effect, or to demonstrate a process
audience- uniformed, apathetic, passive strategies- extemporaneous, simple introduction and conclusion, chronological/spatial/topical organization, factors of attention, possible visual aides |
schema of oral report
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purpose- to create a positive image of a corporation, city, military, or university
audience- uninformed, active, and critical strategies- extemporaneous, 3 themes of public relations discourse, possible visual aides |
schema of public relations speech
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eye contact- direct and sustained
normalcy- vocal viriety/intensity and conversational quality continuity- stumbling, hesitancy, and pauses |
principle of extemporaneous delivery
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speaker, message, receiver, channel, and feedback
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elements of the communication process
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attention device (illustration, rhetorical question, startling statement, or quotation) and initial summary
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elements of introductions
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verbal cue, summary statement, closing thought, and call for questions
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elements of conclusions
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expression of concern for the individual, recognition of individual contributions, espousal of shared values, advocacy of benefits and activities, praise by outsiders, and testimonials by employees
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themes of public relations speeches
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