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14 Cards in this Set
- Front
- Back
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An informal, qualitative, interpretive, reflective and experimental methodology that requires all the participants to be collaborative researchers.
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Action Research
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Involves the collection of data related to an individual or small group through observation, interviews and the collection of documentary evidence.
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Case Study
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The study and interpretation of written and visual material. for example, magazines, television advertisements, photographs.
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Content Analysis
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The systematic collection of data derived from direct observation of the everyday life of a particular society, group or subculture.
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Ethnographic Study
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A small group (3 to 8 persons) whose members are brought together by the researcher for an indepth discussion of a specific issue or topic.
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Focus Group
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May be tightly structured, semi-structured, unstructured, indepth or conversational. This methodology involves the researcher and other participant in a one-to-one situation and may be quite time consuming.
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Interview
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Methodology that involves watching and recording behaviours within a clearly defined area.
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Observation
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The researcher is immersed in the action being observed but their role as researcher is not obvious.
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Participant Observation
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Requires the researcher to reflect upon, and evaluate, their own experiences, memories, values and opinions in relation to a specific issue or topic.
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Personal Reflection
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A commonplace instrument for collecting data from a large or diverse sample of people. An impersonal instrument for collecting information.
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Questionnaire
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Examining data to interpret meaning, make generalisations and extrapolate trends.
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Statistical Analysis
(data analysis) |
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A methodology which can use different instruments such as observation, interview or a written list of questions called a questionnaire. Involves conducting a study from representative samples of specific populations
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Survey
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Involves those methodologies, such as closed surveys, and structured interviews, which enable data to be collected, measured and compared with a standard.
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Quantitative Methodologies
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Involves unstructured interviews, focus groups, open ended questionnaires and participant observation. Aims to find out the way participants interpret their experiences.
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Qualitative Methodologies
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