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14 Cards in this Set

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An informal, qualitative, interpretive, reflective and experimental methodology that requires all the participants to be collaborative researchers.
Action Research
Involves the collection of data related to an individual or small group through observation, interviews and the collection of documentary evidence.
Case Study
The study and interpretation of written and visual material. for example, magazines, television advertisements, photographs.
Content Analysis
The systematic collection of data derived from direct observation of the everyday life of a particular society, group or subculture.
Ethnographic Study
A small group (3 to 8 persons) whose members are brought together by the researcher for an indepth discussion of a specific issue or topic.
Focus Group
May be tightly structured, semi-structured, unstructured, indepth or conversational. This methodology involves the researcher and other participant in a one-to-one situation and may be quite time consuming.
Interview
Methodology that involves watching and recording behaviours within a clearly defined area.
Observation
The researcher is immersed in the action being observed but their role as researcher is not obvious.
Participant Observation
Requires the researcher to reflect upon, and evaluate, their own experiences, memories, values and opinions in relation to a specific issue or topic.
Personal Reflection
A commonplace instrument for collecting data from a large or diverse sample of people. An impersonal instrument for collecting information.
Questionnaire
Examining data to interpret meaning, make generalisations and extrapolate trends.
Statistical Analysis
(data analysis)
A methodology which can use different instruments such as observation, interview or a written list of questions called a questionnaire. Involves conducting a study from representative samples of specific populations
Survey
Involves those methodologies, such as closed surveys, and structured interviews, which enable data to be collected, measured and compared with a standard.
Quantitative Methodologies
Involves unstructured interviews, focus groups, open ended questionnaires and participant observation. Aims to find out the way participants interpret their experiences.
Qualitative Methodologies