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20 Cards in this Set

  • Front
  • Back
Ch.6-3 Attitudes are viewed by social psychologists as evaluative, in that they
A) are based on personal feelings and values.
B) are based mostly on environmental data.
C) consist of positive or negative reactions to something.
D) are based on objective facts.
E) reflect fleeting feelings.

Type: MC Page Ref: 154-155
Skill: Conceptual
C
Ch.6-8 At the new-car dealership, Josh asks the saleswoman a number of questions: "How good is the gas mileage on this model? What does Consumer Reports say about this make and model? Does this car hold its resale value?" The _______ component of Josh's attitude toward the car was most likely to inform his questions.
A) dissonant
B) affective
C) cognitive
D) behavioural
E) emotional

Type: MC Page Ref: 156
Skill: Applied
C
Ch.6-19 Self-perception processes are most likely to yield a behaviourally based attitude when
A) initial behaviours are coerced.
B) initial attitudes are ambiguous.
C) there are multiple explanations for a behaviour.
D) initial attitudes are strong.
E) there is not a choice in behaviour.

Type: MC Page Ref: 156
Skill: Conceptual
B
Ch.6-27 Your best friend Nina may or may not visit New York this weekend. According to Icek Ajzen's and Martin Fishbein's (1980) theory of planned behaviour, what information would be most useful in helping you predict whether Nina will actually travel to New York?
A) Nina's past travel behaviour.
B) Nina's intention to visit New York
C) Nina's intentions to get away this weekend
D) Nina's attitude about traveling
E) Nina's attitude toward New York

Type: MC Page Ref: 159-160
Skill: Applied
B
Ch.6-40 Based on the theory of planned behaviour, who is most likely to follow through on the intention to buy new tires?
A) Bob, whose friends think it is important for his safety
B) Richie, whose parents put safety first and who will lend him the money
C) Gill, who has just received a raise and has been advised to buy them by a coworker.
D) Nora, who holds positive attitudes toward Goodyear
E) Michelle, who is confident that she can afford them

Type: MC Page Ref: 159-161
Skill: Conceptual
B
Ch.6-55 Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?
A) Ra l, who has little interest in public policy issues.
B) Tammy, who is doing her homework as she watches Meet The Press.
C) Rachel, who has never had any health problems.
D) James, who is undergoing extensive treatments after his auto accident.

Type: MC Page Ref: 165-166
Skill: Conceptual
D
Ch.6-58 People who base their attitudes on careful analysis of the arguments rather than the characteristics of the person delivering the argument, are
A) more likely to maintain the attitude over time, but less likely to behave consistently with this attitude.
B) more like to maintain the attitude over time and more likely to behave consistently with this attitude.
C) no more likely to maintain the attitude over time or behave consistently with this attitude.
D) likely to change their minds over time.
E) sensitive to counter-persuasion.

Type: MC Page Ref: 165
Skill: Conceptual
B
Ch.6-60 As a persuasive communicator, your goal is to influence the opinions of your audience. You are most likely to benefit from an audience that is slightly distracted when
A) you are not an acknowledged expert on the topic.
B) your arguments are strong.
C) your arguments are rather weak.
D) your audience holds a weak attitude toward the issue.

Type: MC Page Ref: 165
Skill: Conceptual
C
Ch.6-61 Who is most likely to remember the prominent writer of an editorial advocating the abolishment of mandatory minimum sentencing for drug offenses, but to forget the arguments in that editorial?
A) Bob, who is a lawyer representing drug offenders
B) Jane, who is in jail for a drug charge.
C) Orrin, who has jetlag from his quick trip back and forth from Vancouver
D) Harvey, who smokes marijuana
E) Linda, who organizes drug education in schools

Type: MC Page Ref: 165
Skill: Conceptual
C
Ch.6-64 Fear-arousing communications are most likely to result in attitude change when
A) they are sufficiently strong to induce perceptions of threat.
B) people think that attending to a message will reduce the fear.
C) people process fear appeals peripherally.
D) the messages are found to be shocking.
E) people are in a good mood, and the message takes them by surprise.

Type: MC Page Ref: 166-167
Skill: Conceptual
B
Ch.6-68 You've just learned that your younger brother has begun having sex. You are concerned about his health and the health of his partner, and because abstinence doesn't seem reasonable to expect, you have decided to have a serious talk with him. What is the best thing to do?
A) Instill enough fear into him to get his attention, and then explain where to get condoms and how to use them.
B) Describe in vivid detail the ravages of AIDS and other sexually transmitted diseases to scare him into safe sex practices.
C) Instill enough fear in him to get his attention, and then give him a condom.
D) Talk to him about the odds that he will contract the disease, and discuss national statistics about AIDS.
E) Buy him a book about responsible sex at the local bookstore, and mark the appropriate pages with a condom.

Type: MC Page Ref: 166-168
Skill: Applied
A
Ch.6-72 Advertisers will be most successful in influencing our attitudes and behaviours if they
A) can ensure that consumers will pay attention to their ads.
B) present logical arguments in support of their products.
C) tailor their strategies to the basis of consumers' attitudes.
D) distract consumers to encourage peripheral processing.
E) utilize subliminal messages.

Type: MC Page Ref: 168
Skill: Conceptual
C
Ch.6-81 Politicians often preface their remarks with such statements as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of
A) use of the peripheral route to persuasion.
B) use of the central route to persuasion.
C) attitude inoculation.
D) low self-esteem.
E) fear-based persuasion.

Type: MC Page Ref: 172
Skill: Applied
C
Ch.6-85 Hai has been taking expensive beta-carotene supplements for years, because he believes they will reduce his risk of cancer. Hai has just learned that a well-controlled study published in the prestigious New England Journal of Medicine showed that beta-carotene supplements do not reduce cancer risk. Hai is probably experiencing
A) the rationalization trap.
B) cognitive dissonance.
C) self-discrepancy.
D) self-delusion.
E) self-affirmation.

Type: MC Page Ref: 174
Skill: Applied
B
Ch.6-89 "Live fast and die young, that's what I always say," Rosie pronounces, as she stuffs down three more Ding-Dong snack cakes and opens another pint of high-fat ice cream. Rosie knows that her diet is unhealthy and harmful, of course. To reduce her dissonance, Rosie is
A) adding a cognition that is consonant with her problem behaviour.
B) changing a problem cognition to make it more consonant with her behaviour.
C) engaging in binge eating to distract her from the knowledge her diet is unhealthy.
D) engaging in self-affirmation to combat cognitive dissonance.
E) changing her behaviour to bring it in line with her cognitions.

Type: MC Page Ref: 174-175
Skill: Applied
A
Ch.6-91 Imagine you really enjoy lying out in the sun to get a deep, dark tan. If you heard arguments both for and against tanning, you would probably remember _______ arguments for tanning, and _______ arguments against tanning.
A) plausible.....implausible
B) implausible.....plausible
C) short.....long
D) short.....plausible
E) long.....short

Type: MC Page Ref: 174-175
Skill: Conceptual
A
Ch.6-94 According to the authors, every time we make a decision, we experience some amount of dissonance. Why?
A) The rejected alternative is seldom completely positive.
B) After people invest effort, they are motivated to second-guess themselves.
C) People seldom seek out objective information before decision-making.
D) People often make the wrong decision.
E) The chosen alternative is seldom completely positive.

Type: MC Page Ref: 176-177
Skill: Conceptual
E
Ch.6-97 Ying just purchased a rather expensive wrist watch. She had debated for weeks about the merits of two different styles before making her final decision. It's now likely that Ying will
A) wish that she purchased the other watch.
B) emphasize all of the positive aspects of the chosen watch.
C) continue to check the newspaper to monitor sales for the watch she opted not to buy.
D) return the chosen watch and exchange it for the other watch.
E) continue looking at other styles of watches in case she can find one she likes better.

Type: MC Page Ref: 176-177
Skill: Conceptual
B
Ch.6-103 Anita spent two months trying to decide whether to buy an IBM computer or a Macintosh. She finally decided on a Mac. Now, Anita most likely
A) tries to convince all her friends to buy IBMs.
B) asks her friends how they feel about IBM.
C) wishes she'd bought the IBM.
D) is certain she made the right decision.
E) still thinks IBMs and Macs are equally good computers.

Type: MC Page Ref: 176-177
Skill: Conceptual
D
Ch.6-105 All things being equal, it would generate the most dissonance to decide which of two
A) computers to buy.
B) apartments to rent.
C) people to marry.
D) classes to take.
E) desserts to order.

Type: MC Page Ref: 177
Skill: Conceptual
C