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69 Cards in this Set
- Front
- Back
Cognitive Dissonance
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a drive or feeling of discomfort, caused by holding 2 or more inconsistent cogs and then acting contrary to typical positive self perception
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Postdecision Dissoance
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dissonance aroused after a decision, typically reduced by uping attractiveness of decision
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Lowballing
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drawing customer to agree to low price then claim error and up the price
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Justification of Effort
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tendency of individuals to increase liking if they have worked hard to attain something
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External Justification
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a reason or explanation for dissonant personal behavior that resides outside individual
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Internal Justification
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reduction of dissonace by changing something about self
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Counterattitudinal Advocacy
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stating an opinion or attitude that runs counter to one's private belief or attitude
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Insufficient Punishment
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the dissonance aroused when individuals lack sufficient external justification for having resited a desired activity or object (devalue object)
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Self-Persuasion
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A long-lasting form of attitude change resulting from attempts ar self-justification
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Self-Discrepancy
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the idea that people become distressed when their sense of actual self differs from ideal
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Self-Evaluation Maintenance Theory
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one's self-concept can be threatened by another individual's behav and that the level of threat is determined by both closeness of other individ. and personal relevance of behav.
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Self-Affirmation Theory
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people will reduce impact of a dissonance threat to their self-concept by focusing on and affirming some other competence
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Self-Verification Theory
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idea that some people have a need to seek confirm of self-concept, be it pos or neg; can conflict with need for pos image
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Self-Justification
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tendency to justify one's actions in order to maintain self-esteem
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Rationalization Trap
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the potential for dissonace recution to produce a succession of self-justifications ultimately leading to stupid, immoral acts
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Cognitively Based Attitude
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based primarily on people's beliefs about the properties of an object
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Affectively Based Attitude
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based more on people's feelings and values than on beliefs about the nature of an attitude object
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Explicit Attitudes
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we consciously endorse and can easily support
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Implicit Attitudes
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involuntary, uncontrollable
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Yale Attitude Change Approach
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study of conditions under which people are most likely to change their attitudes in response to persuasive messages focusing on "who said what to whom"-- source of communication, nature of, and nature of audience
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Elaboration Likelihood Model
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Exlmantion of 2 ways which persuasive communications can cause attitude change; centrally, when people have time and attention; peripherally, no attention
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Central Route to Persuasion
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case wherby people elaborate on a persuasive communication, listening carefully to and thinking about the arguments (time and motive)
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Heuristic-Systematic Model of Persuasion
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an explanation of the two ways in whcih persuasive comms can cause attitude change; systematically processing merits of arguements or mental shortcuts (experts=right)
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Attitude Inoculation
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making people immune to attempts to change their attitudes by initially exposing them to small doses of arguments against their position
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Reactance Theory
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idea that when people feel their freedom to perform a certain behav is threatened, an unpleasant state of reactance is aroused, which they can reduce by performing the threatened behav
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Attitude Accessibilty
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strength of association b/w an attitude object and a person's evaluation of object, measured by speed of report on feelings towards objects
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Theory of Planned Behavior
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idea that the best predictors of a person's planned, deliberate behavs are person's attitudes toward specific behave, subjective norms, and perceived behav control
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Stereotype Threat
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the apprehension experienced by members of a group that their behavior might confirm a cultural stereotype
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Informational Social Influence
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leads us to conform b/c we see them as a source of info to guide our behav
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Private Acceptance
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conforming to other people's behav out of a genuine belief that it's right
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Public Compliance
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conforming to other people's behav publicly without neccessarily believing in what we are doing or saying
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Cogtagion
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the rapid spread of emotions or behavs through a crowd
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Mass Psychogenic Illness
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the occurence, in a group of people, of similar phys symptoms with no known phys cause
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Normative Social Influence
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other people lead us to conform in order to be liked and accepted by them
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Social Impact Theory
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the idea that conforming to social influence depends on the strengt of the group's importance, its immediacy, and the nmber of people in the group
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Idiosyncracy Credits
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the tolerance a person earns, over time, by conforming to group norms; if enough normal, can occasionally behave deviant
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Minority Influence
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case where a minority of group mems influence the behav or beliefs of major
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Injunctive Norms
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people's perceptions of what behav are approced or disapproved of by others
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Descriptive Norms
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people's perceptions of how people actually behave in given situations, regardless of whether the behav is approved or dis. by others
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Social Facilitation
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the tendency for people to do better on simple tasks and worse on complex tasks when they are in the presence of others and their individual persormance can be eval.
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Social Loafing
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tendency for people to do worse on simple tasks but better on complex when they are in presence of others and indiv. effort can't be eval
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Deindividuation
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the loosening of normal constraints on behavior when people are in a crowd, leading to an increase in impulsive and deviant acts
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Process Loss
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any aspect of group interaction that inhibits good problem solving
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Transactive Memory
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combined memory of two people that is more efficient than the mem of either indiv
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Groupthink
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a king of thinking in which mainstreaming group cohesiveness is more imprt than considering the facts in a realistic manner
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Group Polarization
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the tendency for groups to make decisions thaqt are more extreme than the initial inclinations of its members
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Great Person Theory
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the idea that certain key personality traits make a person a good leader regardless of sit
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Contingency Theory of Leadership
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the idea that leadership effectiveness depends both on how task-oriented or relationship-oriented the leader is on the amount of control and influence the leader has over group
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Task-Oriented Leader
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more concerned with getting job done than group relations (best in high/low control)
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Relationship-Oriented Leader
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a leader who is concerned primarily with workers' feelings and relationships (best in moderate control)
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Social Dilemma
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conflict in which the most benficial action for an indiv will harm everyone (if most people)
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Tit-for-Tat Strategy
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a means of encouraging cooperation by at first acting cooperatively but then always responding the way your opponent did before you
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Public Goods Dilemma
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indivs must contribute to common pool to maintain public good
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Commons Dilemma
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everyone takes from a common pool of goods that will replenish itself if used in mod but disappear if overused
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Negotiation
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form of comm b/w opposing sides in a conflict in which offers and counterofferes are made and solution occurs when both parties agree
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Integrative Solution
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parties make trade-offs on issues according to diff interests
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Propinquity Effect (akin to "mere exposure effect)
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The finding that the mroe we see and interact, more likely to become friends
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Social Exchange Theory
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the idea that people's feelings about relationship depend on perceptions of rewards and costs of relationship, the kind of relationship they deserve, and their chances for better
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equity Theory
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idea that people are happiest with relationships in which the rewards and costs experienced and contribs made by both parties =
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Triangular Theory of Love
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the idea that different kinds of love consist of varying degrees of 3 components: intimacy, passion, and commitment
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Attachment Styles
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the expectation people develop about relationships with others, based on relationship with primary caregiver as infant
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Secure Attachment Style
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characterized by trust, a lack of concern w/ being abandoned, and the view that one is worthy and well liked
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Avoidant Attachment Style
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an attachment style cahracterized by suppression of attachment needs, b/c attempts have been rebuffed in past; difficult to develop intimate rela
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Anxious/Avoidant Attachment Style
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concern that others will not reciprocate one's desire for intimacy, resulting in higher-than-average levels of anxiety
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Investment Model
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people's commitment to a relationship depends not only on their satisfaction w/ the relationship in terms of rewards, costs (investments and possible losses), and comparison level and their comparison level for alternatives
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Exchange Relationships
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relationships governed by the need for equity
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Communal Relationships
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relationships in which people's primary concern is being responsive to the other person's needs
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Injunctive Norms
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people's perceptions of what behavs are approced or disapproved of by others
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Descriptive Norms
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perceptions of how people actually behave in a given sit, regard of whether behave is approved of
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