Social Learning Theory (Observational Learning)

Front 1

Albert Bandura

Back 1

father of Social Learning Theory, did Bobo doll study where a video of adults hitting a Bobo doll in a room of toys was shown to a group of children. When the children entered the room of toys they hit the Bobo doll also and imitated behaviors of adults in the video.

Front 2

Modelling

Back 2

the act of imitating others

Front 3

General Principals of Social Learning

Back 3

1. People can learn through observations and the outcomes of the behaviors they see (without a change in their own behavior ex: older brother gets in trouble for smoking so you learn to never smoke)
2. Cognition (learning through reasoning and perception) plays a role in learning
3. Social Learning can be a bridge between cognitive thought on learning and behaviorist thought on learning

Front 4

Observational Learning Process

Back 4

1. Person models a behavior
2. The model must be reinforced
3. The observer must either behave or choose not to behave
4. This is either reinforced or punished

Front 5

Vicarious Reinforcement

Back 5

Where model is reinforced for a behavior and then the observer shows an increase in that same behavior (friend buys Uggs that you like so you go buy Uggs too)

Front 6

Conditions Necessary for Effective Modelling to Occur

Back 6

1. Attention - must pay attention to the model
2. Retention - must remember that the behavior has happened and the response to it
3. Motor Reproduction - you have to be able to reproduce the behavior
4. Motivation - you must want to do what has been demonstrated