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3 Cards in this Set
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- Back
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What is conformity? |
Change in persons behaviour/opinions because of real or imagined pressure from person or group. |
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3 types of conformity: |
Kelman (1958) Internalisation Identification Compliance |
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What is internalisation? |
Person genuinely believes/accepts groups norms. Public and private change in beliefs. Change in behaviour persists with group. Change likely to be permanent. |
