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20 Cards in this Set

  • Front
  • Back
Jerome is able to use the internet to select reliable sources for his research paper, but Charlie justcopies large pieces of web pages and pastes them into his paper. Jerome has _____________ whileCharlie does not.



a. a functional perspective


b. the knowledge gap


c. e-readiness


d. a digital divide

c. E-readiness
The ________ can be directly attributed to the digital divide, because differential ability to access theinternet leads directly to a differential ability to use the knowledge found on the internet.



a. digital divide


b. knowledge gap


c. feminist perspective


d. e-gap

b. Knowledge gap
The fact that your cell phone is using outdated technology within a year or two of purchase is anexample of ____________.



a. the conflict perspective


b. conspicuous consumption


c. media


d. planned obsolescence

d. Planned obsolescence
The history of technology began _________.



a. in the early stages of human societies


b. with the invention of the computer


c. during the Renaissance


d. during the 19th century

a. In the early stages of human societies
When it comes to technology, media, and society, which of the following is true?



a. Media influences technology, but not society.


b. Technology created media, but society has nothing to do with these.


c. Technology, media, and society are bound and cannot be separated.


d. Society influences media but is not connected to technology.

c. Technology, media, and society are bound and cannot be separated
If the U.S. Patent Office were to issue a patent for a new type of tomato that tastes like a jellybean, itwould be issuing a _________ patent?



a. utility patent


b. plant patent


c. design patent


d. The U.S. Patent Office does not issue a patent for plants.

b. Plant patent
Which of the following is the primary component of the evolutionary model of technologicalchange?



a. Technology should not be subject to patenting.


b. Technology and the media evolve together.


c. Technology can be traced back to the early stages of human society.


d. A breakthrough in one form of technology leads to a number of variations, and technologicaldevelopments.

d. A breakthrough in one form of technology leads to a number of variations, and technological developments.
Which of the following is not a form of new media?



a. The cable television program Dexter


b. Wikipedia


c. Facebook


d. A cooking blog written by Rachel Ray

a. The cable television program Dexter
Research regarding video game violence suggests that _________.



a. boys who play violent video games become more aggressive, but girls do not


b. girls who play violent video games become more aggressive, but boys do not


c. violent video games have no connection to aggressive behavior


d. violent video games lead to an increase in aggressive thought and behavior

d. Violent video games lead to an increase in aggressive thought and behavior
Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of:



a. media


b. symbolic interaction perspective


c. e-readiness


d. the digital divide

a. Media
When Japanese scientists develop a new vaccine for swine flu and offer that technology toAmerican pharmaceutical companies, __________ has taken place.



a. media globalization


b. technological diffusion


c. monetizing


d. planned obsolescence

b. Technological diffusion
In the mid-90s, the U.S. government grew concerned that Microsoft was a _______________,exercising disproportionate control over the available choices and prices of computers.



a. monopoly


b. conglomerate


c. functionalism


d. technological globalization

a. Monopoly
The movie Babel featured an international cast and was filmed on location in various nations.When it screened in theaters worldwide, it introduced a number of ideas and philosophies about crossculturalconnections. This might be an example of:



a. technology


b. conglomerating


c. symbolic interaction


d. media globalization

d. Media globalization
Which of the following is not a risk of media globalization?



a. The creation of cultural and ideological biases


b. The creation of local monopolies


c. The risk of cultural imperialism


d. The loss of local culture

b. The creation of local monopolies
The government of __________ blocks citizens’ access to popular new media sites like Facebook,YouTube, and Twitter.



a. China


b. India


c. Afghanistan


d. Australia

a. China
A parent secretly monitoring the babysitter through the use of GPS, site blocker, and nanny cam isa good example of:



a. the social construction of reality


b. technophilia


c. a neo-Luddite


d. panoptic surveillance

d. Panoptic surveillance
The use of Facebook to create an online persona by only posting images that match your ideal selfexemplifies the_____________ that can occur in forms of new media.



a. social construction of reality


b. cyberfeminism


c. market segmentation


d. referencing

a. Social construction of reality
_________ tend to be more pro-technology, while _______ view technology as a symbol of thecoldness of modern life.



a. Luddites; technophiles


b. technophiles; Luddites


c. cyberfeminists; technophiles


d. liberal feminists; conflict theorists

b. Technophiles; Luddites
When it comes to media and technology, a functionalist would focus on:



a. the symbols created and reproduced by the media


b. the association of technology and technological skill with men


c. the way that various forms of media socialize users


d. the digital divide between the technological haves and have-nots

c. The way that various forms of media socialize users
When all media sources report a simplified version of the environmental impact of hydraulicfracturing, with no effort to convey the hard science and complicated statistical data behind the story,___________ is probably occurring.



a. gatekeeping


b. the digital divide


c. technophilia


d. market segmentation

a. Gatekeeping