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60 Cards in this Set

  • Front
  • Back

What is a paradigm?

A school of thought that guides research, made up of a series of theories

What are the questions structural functionalism asks?

How do they work? How are they organized? How do our social structures function?

Who is Robert Merton?

Sociologist who identified the 3 functions in structural functionalism

Define manifest function

Consciously intended and largely recognized

Define latent function

Largely unintended and unrecognizable

Define latent dysfunction

Unintended and produces socially negative consequences

What is the conflict approach?

Concerned with social power relationships, inequality is fueled by conflict

What questions does conflict approach ask?

Are there social groups that benefit more than others due to social structures?

What is the Marxist Theory of Historical Materialism composed of?

The superstructure and the infrastructure

What is the infrastructure in the Marxist Theory?

The economic structure of the society, today's is a post industrial capitalist society, consumer driven

What is the superstructure in the Marxist Theory?

Institutions that organize our society, shaped by education and shapes how we think

What is an ideology?

Dominant beliefs and values around which society is organized

What's the key function of an ideology?

To make an existing society (mode of production) appear as though it is normal, natural, fair and equitable; serves to legitimize and naturalize dominant relations in power

Types of ideological forms

Politics, pop culture texts, every day practices and rituals

What is false consciousness, and an example of it?

Focusing on the individual rather than society as a whole on situations and naturalizing it; ex: poverty and how it is someone's fault as opposed to inequality

Actual causes of poverty

Restructured labour market, gender inequality, increase in low paying/part time jobs, corporate welfare, insufficient benefits (child care etc)

What does symbolic interactionism deal with?

How individuals interact with shape society and exchange symbols and meanings with one another

What does symbolic interactionism examine?

Face to face communication, subjective meanings in social interactions and different roles (ie a girl can be a mother, daughter, sister etc)

Who defined that "if a situation is real it is real in its consequences?"

WI Thomas

What is the reality effect?

When different factors that seem realistic make it seem real (ie twerking video)

What is it called when our self image is based on what we believe others see us?

Looking Glass Self

Name the three components of the Looking Glass Self

How you imagine you appear to others


How you imagine others judge your appearance


How you feel as a result



What is a dramaturgical approach to symbolic interactionism, how does it work?

Impression management, we act depending on social scripts

What does cultural studies bridge the gap between?

Conflict Approach and Symbolic Interactionism as well as empirical reality (objective) and lived experience (subjective)

What is hegemony?

Dominants groups retain power in society, pop culture is a battleground for hegemony

What did Gustave Le Bon theorize?

Crowds were driven by irrational forces

What supplies illusions in Gustave's theory?

Mass media

How does Nicholas Garnham define culture industries?

Institution in our society that produce symbols in form of cultural goods and services as commodities



What is a commodity?

Objects and commodities made for consumption other than its producers

Define standardization in Horkheimer and Adorno's Culture Industry thesis

Widespread similarity between cultural products, dictates the kinds of cultural products that will be manufactured as well inscribes consumer with apathy and disengaged reception


What necessitates standardization?

Commodification, the rendering of any idea/object/etc into something that could be sold

Define pseudo-individualization in Culture Industry thesis

Mode of production where similar cultural products are superficially varied to enable a consumer to seem individual with the freedom to choose

What's the last point of the Culture Industry thesis?

Incorporation and commodification of resistance?

What does resistance and subcultures do to culture industries!

Reduce the need for a sense of "newness"

What is John Fiske's Popular Culture thesis?

People interpret culture industry differently according to their own experiences and needs

What is agency?

The ability to act as a self conscious, willful and social being and to influence what happens in one's life

Agency in culture industry vs popular culture

Culture industry assumes you have no agency, popular culture emphasizes agency

How do we have agency (ie what questions do we ask?)

What has been imagined for me?


What am I capable of imagining?


What can I do with what has been imagined for me?

What is the materialist/economic function of sports?

Big role in capitalist society post-industrialism

How do professional sport leagues benefit from the symbiotic relationship with media?

Revenue and exposure

How do corporate media benefit from the symbiotic relationship with media?

Content from generated ad revenue, ownership of sport franchises, penetrating media markets, cable packages to consumers

How did advertisers come to see sports as important?

Demographic variable came to be valuable to advertisers

What is audience commodity?

The audience itself is sold to mass media

What are some technological advancements in advertising?

Apps, data analytics, push notifications

What are the ideological functions of sport?

Maintaining social relations in capitalist infrastructure, relationship between sport and dominant beliefs, ritual/escapism

What does sport provide?

Escape from conditions of ordinary life as well as socialization into the structure

What is the frontier mythology of baseball?

Represents the pastorol pre-industrialized American dream of America as paradise on earth founded by manifest destiny

How is the frontier mythology represented?

Infield is civilization and outfield is the wilderness, batter is rewarded for hitting the ball out of homefield and conquering new lands

What is globalization?

The spread of a country's ideals and influence to whatever country they come in contact with through political and economic means

What does globalization have to do with sports?

Developing countries lose traditions due to Western contact and their sports

How does hegemony come into play with sports?

Hegemony is often negotiated

What is the ideology on consumerism?

Organization of life around commodities, complex set of dominant values and practices

What was invented in the industrial revolution?

Assembly lines

How did overproduction change advertising?

Massive overproduction forced advertisers to seek and create demand for goods

How did the department store change consumerism?

Made shopping a fun experience rather than a practical errand, people were encouraged to browse

What did debt and credit do in the 1920s?

Normalize debt and encourage credit, pushed for home owners

What is attached to the advertising of commodities?

Pleasure, happiness and social wellbeing

What part of the mind does advertising play on?

The ID, playing off fear and desires

What did Edward Bernays theorize?

Advertising with sex appeal in it makes it more appealing

What does Robert Barthes say about sign systems?

Work to reproduce and legitimize social relationships, as well as justify dominant relationships in historical moments