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4 Cards in this Set
- Front
- Back
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Def of horizontal integration |
this is the merger of two firms at the same stage of production producing the same product |
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Def of vertical integration |
Occurs when a firm merges with another firm involved eight the production of the same product but at a different stage of production |
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What’s vertical integration backwards |
This happens when a firm merged with a firm that is the source of supply |
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what is vertical integration forward |
This happens when a firm merges with, or take over, a market outlet |
