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16 Cards in this Set

  • Front
  • Back

Know your customer prior to making a recommendation.

O

Basic info required from customers (10) before recommendation.

- Age


- Time horizon


- Employment status/Income


- Customer balance sheet


- Tax situation


- Liquid assets (=cash reserves)


- Insurance needs


- Work benefits


- Estate Planning


- Investor's attitude

Investment stategies based on Age.

Usually:


Younger more aggressive


Older more conservative

Time horizon

Consideration due to the volatility of the market. Years, not month for investment.

Employment status / Income

Total income- expenses = Discretionary income



Important things to know. Many years of work left? Retired? How much? Stable? Fluctuate? Bonuses?

Customer Balance sheet ♡

Assets - liabilities = Net worth

Tax situation ♡

Marginal rate of taxation is the amount paid on the last dollar amount.

Liquid assets (=cash reserve)

Investor should not consider making long-term investment until they have established cash reserve to take care of emergency.

Insurance need

Does the client have adequate insurance?

Work benefits

Employer-sponsored plan make it the most attractive option before investment.

Investor attitude

Most important. Must match the personality of the investor.

Estate planning

Who is the customer investing for? (Themselves or future generation?)



The older investor may take on the investing profile of the expected beneficiary.

A client's investment goal is also known as his investment...

Objective

Assets that can be quickly and easily converted into cash are referred to as being ...

Liquid

According to the customer balance sheet equation, Asset - Liabilities =

Net Worth

A customer's tax bracket is also known as his ... rate of taxation

Marginal