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13 Cards in this Set
- Front
- Back
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What is SEO? |
Search engine optimisation |
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Alternative words for it? |
Organic or natural optimization |
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On page optimization? |
HTML structure, content and code |
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What are key words? |
Words used by users when searching for a query - they are used by companies in order to increase their ranking on webpages |
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4 things to consider with key words? |
1. Are these words popular and searched for amongst users 2. Competition - is your competition using these words too 3. What is the likelihood of users clicking on your page if it appears? 4. Value proposition - what is the value of the user clicking on your page |
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8 methods of key word optimisation? |
1. Title 2. Header 1 3. Body 4. URL 5. Domain 6. Bold 7. Anchor words 8. Links |
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Digital media optimisation |
Graphics described with words Correct labelling |
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Optimising images |
Keywords in file names Summary of picture Captions Meta information |
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App optimisation |
Unique photos Description benefits Catchy name Link SM |
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Benefits of optimisation |
Optimising a website increases user ease of use and increasing ranking |
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Drawbacks |
Updated can lower ranking Need contingency plan |
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What's is long tail? |
MORE SEARCHES FOR UNIQUE KEYWORDS THAN GENERAL KEYWORDS OVERALL |
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What does long tail mean for keywords? |
Better for companies to purchase unique words as is cheaper, but due to low generated traffic you need to purchase more of them |
