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8 Cards in this Set
- Front
- Back
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What is search engine advertising? |
A way for businesses to advertise their products directly on search engine results pages |
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What is SEA also called? |
Pay per click |
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How does it work? |
Through bidding methods devised by advertising platforms |
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What is the name of the model? |
The vickrey auction model |
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How does bidding work? |
The advitisor pays when their add is clicked on |
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How are ads determined? |
Through relevance and bidding amount |
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How to generate high click through rates? |
Be at the top of the page, remain relevant and bid highly |
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Top page ad qualities |
Relevant High CLR Competitive CPC bid |
