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7 Cards in this Set

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  • Back
  • 3rd side (hint)

A marketing associate wants to ensure that an email will be delivered to subscribers' inboxes. Which tool can the associate use to scan the subject line and body of the email message for words and phrases that would be flagged by spam filters?

Content detective

Content detective


Email validation


Pre-header


Send preview

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLs. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

Link Tooltip

Link Help Text


Link Conversion Tracking


Link Tooltip


Link Tracking Alias

What does API stand for?

Application Program Interface


A post has been duplicated by using the Duplicate Post feature. How can the duplicated post be used?

It can be used by any of the social channels available in the Workspace.

It can be used by other Workspaces in the Tenant in which it was duplicated.


It can be used only by the same social channel in which the original post was created.


It can be used by any of the social channels available in the Workspace.


It is stored in the Shared Content folder and available only to the Workspace in which it was duplicated.

A community manager needs to control the volume the "Topic Profile" ingests each month. How can the community manager accomplish this? (There are two correct answers.)

Filter out unwanted posts via Source Groups


AND


Select only the regions and languages necessary.

Select all Media Types.


Filter out unwanted posts via Source Groups.


Select only the regions and languages necessary.


Set the Visibility to Private.

A customer has a group of inside Sales Cloud users that need to see tracking information at the Contact or Lead level, but do not need to send. What should the consultant recommend? (Choose 2 answers.)

Select Marketing Cloud for AppExchange user


AND


Add the users to the ConnectedApp permission set

Each Sales Cloud user should have a Connected Marketing Cloud user


View Tracking permissions should be enabled for the Sales Cloud user


Select Marketing Cloud for AppExchange user


Add the users to the ConnectedApp permission set

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits. What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

Filter target audiences based on mapped profile attributes to reduce Bulk API calls


Upgrade the Marketing Cloud Account to ConnectedApp Authentification


Use Data Stream to sync object data into a Data Extension in the Marketing Cloud


Share Sales Cloud user licenses across Marketing Cloud users