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What Is an Activity?

An activity is a discrete unit of work in the application. You can associate one or more activities with zero or more messages to make a program.

Why use an Activity?

Use an activity to automate a discrete unit of work in the application with the option to include the activity in a program. Automating activities like group refresh and list imports ensures that the process is done the same way every time and prevents errors from keying mistakes. It frees your time to focus on other tasks.

What types of Activities are there?

The following kinds of activities are available:


- Data Extract


- File Transfer


- Filter


- Import


- Group Refresh


- Query


- Report


- Server-Side JavaScript

What Is a Data Extract Activity?

A data extract is an activity that creates a file of information for you to use outside of the application. This activity can also be used to transform an XML file to a comma-delimited, tab-delimited, or pipe-delimited file for import into your account.

What is Extract Range?

You choose the period of time, ending with the time of the data extract, for which to extract tracking data. For example, if you choose an extract range of 7 days, the activity extracts tracking information for the last seven days from the time of the activity running.Not all extract types utilize a date range. Some extracts are purely for file transformation and are not bound by date.

What is Extract Type?

The extract type determines what the activity does. You can choose from the data extract types that are available in your account. For example, Tracking Extract, Data Extension Extract and Convert XML are extract types.The extract type that you select determines the information that you specify in the Fields section.

Available Extract Types?

Available extract types include:


Convert XMLData Extension ExtractMarketing Cloud for Microsoft Dynamics CRM Tracking Data ExtractGlobalUnsubImportTracking ExtractTracking Extract OutputAttributesBouncesClickImpressionClicksConversionsListMembershipChangesListsNotSentOpensSendJobImpressionSendJobsSentSentImpressionStatusChangesSubscribersSurveysUnsubsUsing Tracking ExtractsZip Extract Type