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11 Cards in this Set
- Front
- Back
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A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3) A) A/B Tests B) Test Sends C) Send Previews D) Triggered Sends E) Scheduled Sends |
A) A/B Tests E) Scheduled Sends |
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A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task? A) Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number B) Configure Web Collect to return an error message for any email address that does not conform to standard conventions C) Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks D) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect |
D) Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect |
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A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario? A) Data Filter B) Subscriber Group C) Send Log D) Web Collect |
D) Web Collect |
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If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?
A) Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions B) Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition C) Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status D) Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition |
D) Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
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Northern Trail Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
A) Web Paste B) Text only C) Template Based D) HTML Paste |
D) HTML Paste
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What is an Automation Sudio activity? (Choose 3)
A) Send Email B) A/B Test Send Activity C) Triggered Send D) Wait Activity E) Transfer File Activity |
A) Send Email
D) Wait Activity E) Transfer File Activity |
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What is a purpose of marking an attribute as hidden?
A) The attribute is not available for CAN-SPAM compliance B) The attribute is not available to subscribers on the Profile Center C) The attribute is not available to store data D) The attribute is not available to other users in the account |
B) The attribute is not available to subscribers on the Profile Center
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Which send process can use Sender Profiles? (Choose 3)
A) Test Sends B) Guided Sends C) Triggered Sends D) User-Initiated Sends E) Simple Automated Sends |
B) Guided Sends
C) Triggered Sends D) User-Initiated Sends E) Simple Automated Sends |
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Northern Trail Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
A) Send Definition B) Delivery Profile C) Send Classification D) Sender Profile |
C) Send Classification
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Northern Trail Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
A) Make "Valued Customer" the Default Value for the First_Name field B) Fill in the source data with "Valued Customer" for each blank First_Name field C) Mark First_Name as the Primary Key D) Ensure the Nullable box is not checked for the First_Name field |
A) Make "Valued Customer" the Default Value for the First_Name field
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Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification? A. Send Classification B. Send Definition C. Delivery Profile D. Sender Profile |
A. Send Classification |
